Top 10 Mistakes Businesses Make with Social Media

By Renee C. Quinn
February 18, 2011

Social Media has quickly become the fastest growing online phenomenon.  Originally Social networking was for college students and artists and musicians, but increasingly businesses of all sizes have jumped on the Social Media bus.  Small, medium and large sized business, retail store owners, politicians, journalistic publications, law firms, chain stores, restaurants and businesses from nearly every industry have chimed in.  Whether you have a brick and mortar retail location or are solely online, Social Media can help.  But as with any business strategy one can partake in, all of your efforts including, time and money are wasted if you do not know what mistakes you should avoid in order to get the most out of your online efforts.

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The Author

Renee C. Quinn

Renee C. Quinn Working with IPWatchdog since April of 2006, Renée C Quinn is the Chief Operating Officer and Chief Financial Officer of IPWatchdog, Inc where she is responsible for overseeing all of the day-to-day financial, administrative, operational and procedural aspects of IPWatchdog, Inc.

As a key member of the executive management team, Renée is tasked with handling all aspects of operations, Finance, Human Resources, Public Relations, Marketing and Events for IPWatchdog. In addition, Renée is the producer for the IPWatchdog Weekly Webinar series and the IPWatchdog Institute Suite of courses.

Renée has written on various business, marketing, brand building and social media topics for as well as Inventor’s Digest. She has also been a guest speaker at many events including the USPTO Women’s Symposium, several AIPF Annual Meetings, and multiple law schools across the country.

Renée acquired her Bachelor of Science degree in Psychology from the Pennsylvania State University and has Master of Business Administration, with a focus on e-commerce and Internet marketing.

Click to contact Renee via e-mail.

Warning & Disclaimer: The pages, articles and comments on do not constitute legal advice, nor do they create any attorney-client relationship. The articles published express the personal opinion and views of the author as of the time of publication and should not be attributed to the author’s employer, clients or the sponsors of Read more.

Discuss this

There are currently 6 Comments comments.

  1. Marc LeVine February 18, 2011 4:21 pm


    Great post. I think you covered all the bases nicely and did so by not only sharing the “don’ts,” but also reinforcing the “do’s.” I really enjoyed your contribution and shared it elsewhere including on StumbleUpon. Nice job.

    Marc LeVine

  2. Renee C. Quinn February 21, 2011 11:53 am


    Thank you for your comment. I really enjoyed writing this one. Social media is here to stay and as people realize that, they can begin to capitalize on this new resource for sharing knowledge, acquiring information and generating new business leads. Thank you as always for following IPWatchdog and also for your continued contributions to discussions within the blog.


  3. Frank Slezak February 22, 2011 3:08 pm

    Great article on Social Media Renee!

  4. Renee C. Quinn February 23, 2011 10:12 am

    Thank you Frank. I enjoyed writing the article. Thank you for your comment and for reading IPWatchdog.