NEW YORK – Buchanan Ingersoll & Rooney is growing a differentiating advisory service that closely links patent and product development strategies through the addition of Marc Adler. Formerly assistant general counsel and chief IP counsel at Rohm & Haas—a specialty chemicals manufacturer acquired by Dow Chemical—Adler helps businesses address competitive and market forces through legal actions, business partnerships and effective patent and trade secret management.
Adler spent more than 25 years at Rohm & Haas and subsequently his own consulting company, advising on effective patent strategies, IP rights, licensing and more. “Marc has the keen insight of a former in-house counsel and a unique way of prioritizing and managing patents in the context of advancing a company’s overall objectives. We are thrilled to offer his insights and perspective to current and future clients,” said Philip L. Hirschhorn, co-chair of Buchanan’s IP section and head of the New York office.
“With extensive legal and business experience, Marc has earned the respect and trust of company c-suite and board leadership as he helps convert patent investment and management from a business cost into a revenue opportunity,” added Todd R. Walters, chair of Buchanan’s Patent Office Litigation practice group.
“I am excited to join Buchanan’s stellar IP team of accomplished attorneys who bring differentiating value to clients,” noted Adler.
Adler received his B.S in Chemical Engineering from the City College of New York; his M.S. in Chemical Engineering from the University of Florida; and his J.D. from St. John’s University School of Law. He has served as the president of the Intellectual Property Owner’s Association and as president of the Association of Corporate Patent Counsel and is a frequent speaker and moderator on trending IP topics critical to in-house counsel that intersect with execution of business strategy.
About Buchanan Ingersoll & Rooney PC
With more than 450 attorneys and government relations professionals in 17 offices in the United States, Buchanan, Ingersoll & Rooney delivers services and attributes our clients most value. A nationally recognized firm, we provide a wide range of services in the areas of intellectual property, health care, financial services and banking, litigation, labor and employment, real estate, corporate and business law, tax, energy, and government relations.