IPWatchdog.com seems to have become the largest online intellectual property publication in the world, with 1,632,736 users in 2019, accounting for 2,678,318 sessions and 3,806,192 pageviews.
We also hired Eileen McDermott to be our Editor-in-Chief. Eileen joined us at the beginning of 2019 and has managed to improve everything about our publication.
With Eileen firmly entrenched in charge of IPWatchdog.com, I spent most of 2019 working to expand the IPWatchdog brand into the real world, with various small, private events in Washington, DC, live programs under our Patent Masters™ banner, and working to plan our first annual meeting, which will take place in Dallas, Texas from March 15-18, 2020. We already have over 90 speakers; with so many A-level speakers and invited dignitaries together, the event promises to create a center of gravity the industry cannot ignore.
Let’s Do the Numbers
With everything that has been going on at IPWatchdog, it has been some time since I’ve actually looked at our traffic numbers, but it is that time of the year when I have a moment to reflect on the past and plan for the future. I am pleased to report that the success of IPWatchdog.com continues to exceed all reasonable expectations, and it would seem that we have become the largest online intellectual property publication in the world.
We use various metrics to track traffic, but Google Analytics is the tool that most people rely on because it is free. According to Google Analytics, IPWatchdog.com has 1,632,736 users in 2019. Those users accounted for 2,678,318 sessions and 3,806,192 pageviews, with an average session duration of 1:20. The vast majority of our traffic comes from the United States (82.6%), followed by United Kingdom (6.26%), China (1.03%), Canada (.99%), Australia (.61%), Denmark (.54%), India (.51%), Taiwan (.48%), France (.47%) and Korea (.47%).
The Google Analytics results compare reasonably well with JetPack, which tracks traffic directly through the WordPress platform. According to JetPack, we had 1,790,617 visitors who accounted for 3,821,929 pageviews. According to JetPack, the vast majority of our traffic still comes from the United States (73.4%), followed by India (5.03%), United Kingdom (2.7%), Canada (2.65%), Japan (1.25%), Germany (1.01%), Australia (1.0%), China (.79%), Taiwan (.66%) and South Korea (.63%).
How does this stack up against other publications? Recently, Joff Wild posted information relating to IAM’s 2019 statistics, relying on Google Analytics. Here is what the comparison looks like:
|Visitors in 2019||1,632,736||482,606|
|Sessions in 2019||2,678,318||759,172|
|Pageviews in 2019||3,806,192||1,549,368|
The success we’ve had at IPWatchdog has been because of our readers! Thank you all for continuing to read and share our stories. We hope you will join us in real life as we continue to move beyond the Internet and bring our brand of fair, balanced, opinionated, probing and sometimes confrontational content and analysis to cities across the United States.
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