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The State of IPWatchdog

IPWatchdog.com seems to have become the largest online intellectual property publication in the world, with 1,632,736 users in 2019, accounting for 2,678,318 sessions and 3,806,192 pageviews.

https://depositphotos.com/22378257/stock-photo-graph-going-up.htmlLast year was a big one for IPWatchdog! In 2019 we celebrated 20 years continuously on the Internet on October 9, with a big celebration at The Park in Washington, DC.

We also hired Eileen McDermott to be our Editor-in-Chief. Eileen joined us at the beginning of 2019 and has managed to improve everything about our publication.

With Eileen firmly entrenched in charge of IPWatchdog.com, I spent most of 2019 working to expand the IPWatchdog brand into the real world, with various small, private events in Washington, DC, live programs under our Patent Masters™ banner, and working to plan our first annual meeting, which will take place in Dallas, Texas from March 15-18, 2020. We already have over 90 speakers; with so many A-level speakers and invited dignitaries together, the event promises to create a center of gravity the industry cannot ignore.

Let’s Do the Numbers

With everything that has been going on at IPWatchdog, it has been some time since I’ve actually looked at our traffic numbers, but it is that time of the year when I have a moment to reflect on the past and plan for the future. I am pleased to report that the success of IPWatchdog.com continues to exceed all reasonable expectations, and it would seem that we have become the largest online intellectual property publication in the world.

We use various metrics to track traffic, but Google Analytics is the tool that most people rely on because it is free. According to Google Analytics, IPWatchdog.com has 1,632,736 users in 2019. Those users accounted for 2,678,318 sessions and 3,806,192 pageviews, with an average session duration of 1:20. The vast majority of our traffic comes from the United States (82.6%), followed by United Kingdom (6.26%), China (1.03%), Canada (.99%), Australia (.61%), Denmark (.54%), India (.51%), Taiwan (.48%), France (.47%) and Korea (.47%).

The Google Analytics results compare reasonably well with JetPack, which tracks traffic directly through the WordPress platform. According to JetPack, we had 1,790,617 visitors who accounted for 3,821,929 pageviews. According to JetPack, the vast majority of our traffic still comes from the United States (73.4%), followed by India (5.03%), United Kingdom (2.7%), Canada (2.65%), Japan (1.25%), Germany (1.01%), Australia (1.0%), China (.79%), Taiwan (.66%) and South Korea (.63%).

How does this stack up against other publications? Recently, Joff Wild posted information relating to IAM’s 2019 statistics, relying on Google Analytics. Here is what the comparison looks like:

IPWatchdog IAM
Visitors in 2019 1,632,736 482,606
Sessions in 2019 2,678,318 759,172
Pageviews in 2019 3,806,192 1,549,368
Average Visit 1:20 1:39

Thank You

The success we’ve had at IPWatchdog has been because of our readers! Thank you all for continuing to read and share our stories. We hope you will join us in real life as we continue to move beyond the Internet and bring our brand of fair, balanced, opinionated, probing and sometimes confrontational content and analysis to cities across the United States.

 

Image Source: Deposit Photos
Image ID: 22378257
Copyright: wawritto 

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Join the Discussion

12 comments so far.

  • [Avatar for John]
    John
    January 5, 2020 02:39 pm

    So well deserved. Kudos. Like I said, IPWatchdog is the wall street journal of IP

  • [Avatar for Pro Say]
    Pro Say
    January 5, 2020 07:25 pm

    Not surprising — congratulations to you, Gene, Renee, Eileen, all your writers, and all the guest writers. Great job all.

    Here’s to an even busier 2020.

  • [Avatar for John White]
    John White
    January 5, 2020 09:39 pm

    Wow! Shows what continuous effort and hard work can accomplish. Well done!

  • [Avatar for Jeff Lindsay]
    Jeff Lindsay
    January 6, 2020 01:32 am

    Congratulations! And for many of us who yearn for stronger innovation and a patent system to match, your leadership is inspiring. You are helping to drive changes in the US and hopefully beyond.

  • [Avatar for Luis Figarella]
    Luis Figarella
    January 6, 2020 06:53 am

    Felicitaciones Gene, IPWatchdog has the ability to seamlessly merge providing information about the ‘day to day’ critical IP issues (aka ‘the nuts and bolts’), while at the same time ‘expanding’ our knowledge into areas that simply enrich our knowledge banks.

    Here’s to a great 2020, see y’all in Dallas!!!

  • [Avatar for Greg J Owoc]
    Greg J Owoc
    January 6, 2020 09:52 am

    Tremendous IP news and information coverage at a time when, arguably, now is the most it has ever been needed.

  • [Avatar for John M. Rogitz]
    John M. Rogitz
    January 6, 2020 11:24 am

    Good stuff Gene, congrats!

  • [Avatar for Rick Derris]
    Rick Derris
    January 6, 2020 12:04 pm

    Congrats!

    I’d also like to say Happy New Year to everyone who comments here. I made the mistake of reading the comments at the other-O website-O. Won’t make that mistake again, but I’ll still read the articles by the professor.

  • [Avatar for Paul Morinville]
    Paul Morinville
    January 6, 2020 01:03 pm

    While becoming the most read IP blog in the world is a big accomplishment for a guy who 20 years ago just commented on CAFC cases, the biggest and most important accomplishment is that IP Watchdog is the most well known and well read source of IP information on Capital Hill.

    IP Watchdog leads the discussion driving patent policy. That is a big deal.

  • [Avatar for Paul Cole]
    Paul Cole
    January 6, 2020 05:58 pm

    Congratulations and continuing best wishes

  • [Avatar for Billy Lam]
    Billy Lam
    January 6, 2020 08:19 pm

    Can feel the change of IPWatchdog in 2019!

  • [Avatar for Anon]
    Anon
    January 6, 2020 09:04 pm

    Gene,

    Congrats — and no small feat in the blogosphere for being able to have “sharp words” (in the attack on the unthinking mode) while controlling the wanton propaganda and purposeful misstatements of law and fact that deluge that other blog.