![[IPWatchdog Logo]](https://ipwatchdog.com/wp-content/themes/IPWatchdog%20-%202023/assets/images/temp/logo-small@2x.png){kind=logo}
Anna Naydonov
Partner
White & Case
Anna Naydonov is a partner at White & Case. Anna is a first chair litigator with a reputation of staying in front of emerging market trends. Being at the forefront of trademark, copyright, and false advertising litigation with deep experience in intellectual property and advertising law, class action defense, and jury and bench trials, she has an impeccable ability to partner with clients, providing practical solutions and counseling for their most complex issues. She routinely litigates high-stakes cases for some of the world’s most renowned brands before federal trial and appellate courts, the Trademark Trial and Appeal Board (TTAB) of the US Patent and Trademark Office (USPTO), and the National Advertising Division.
Anna has led a string of victories for her clients, including in jury and bench trials, requests for injunctive relief, and defeating class certification. She has also secured a number of appellate wins including a first-impression copyright infringement and complex trademark and unfair competition cases.
Anna also counsels clients on advertising claims substantiation (including such cutting-edge areas as sustainability/ESG, Web3 and blockchain, and social media campaigns and promotions), trademark enforcement, copyright, and right of publicity issues. Anna was selected as a DC Rising Star by the National Law Journal and as a Managing Intellectual Property (MIP) Rising Star and a Legal Media Group America’s Rising Stars award winner for copyright and trademark work. She has consistently been recognized as a Rising Star by Legal Media Group and as one of DCA Lives Rising Stars of Law: 40 Under 40.
Recent Articles by Anna Naydonov
From consumer goods to cutting-edge industries like blockchain and crypto, consumers want more environmentally-friendly solutions. And advertisers, in response, are rushing to tout their sustainability-focused corporate missions and product solutions. In recent decisions, Butterball, Georgia-Pacific, and Everlane, the National Advertising Division (NAD) of BBB National Programs provided useful and detailed guidance on how advertisers can support sustainability claims and avoid making unqualified general environmental benefit claims that could mislead consumers. In addition to marketing lawyers, brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.
In a recent letter, Senator Richard Blumenthal (D-Conn.) urged the Federal Trade Commission (FTC) to take action against makers of “detox teas” for engaging in “predatory” and misleading marketing tactics on social media platforms, targeting primarily young adults (and young women in particular). Taking aim at the Instagram idol Kim Kardashian, Senator Blumenthal pointed out that influencers earn up to “six figure sums” for a single social media post promoting detox tea products without any expectation that the endorsers personally use the products and expose themselves to the alleged health risks associated with the teas.
