Anne Cai

Joel Steckel

Anne Cai is a Manager at Analysis Group, Inc. She specializes in applying consumer behavior and marketing research methods to litigation issues and strategic business problems, including false advertising, product liability, trademark infringement, patent infringement, and competition matters. She has assisted clients and supported leading marketing experts throughout the litigation process across a range of industries, including technology, consumer goods, telecommunications, and media and entertainment.

Posts by Anne Cai

New Survey Methods Address Consumer Uncertainty in Trademark Law

Decades of trademark litigation cases have relied on survey evidence that aims to assess what consumers in the marketplace subjectively believe to be true. These methods are …