Bruce Berman
Bruce Berman is CEO of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. He has supported 200+ IP-focused businesses, portfolios and executives, as well as law firms and their clients. Bruce is responsible for five books, including From Ideas to Assets (Wiley) and, since 2003, approximately 100 columns for IAM magazine. He also has written on IP for publications such as Nature Biotechnology and Forbes. His weekly observations about trends can be seen on IP CloseUp. In 2016, Bruce founded the the Center for Intellectual Property Understanding, an independent non-profit that raises awareness and provides outreach to improve IP literacy, promote freedom of ideas and deter theft.
Posts by Bruce Berman
Managing the Perils of Public IP Company Ownership
The movements of IP-centric business have never been easy to appreciate. With technology patent and licensing values slowly returning to higher levels, it is a good time …
Biden’s Innovation and Inclusion Initiatives Will Depend Heavily on IP Rights to Succeed
What intellectual property (IP) rights achieve, and for whom, is a mystery to most people, including heads of state. President-elect Biden's ambitious plan to support all of …
In Memoriam: David Kline, IP Journalist and Rembrandts in the Attic Co-Author
David Kline passed away last month after battling esophageal cancer. He was an unsung hero in the quest to make intellectual property better understood and more widely …
Trademarks are for Sellers: Banksy Store Created for Trademark Defense Fails to Protect ‘Flower Thrower’
One of street artist Banksy's most iconic images—a mural sprayed on a Jerusalem building of a protester preparing to hurl flowers—failed to win trademark approval …
‘Cannibalistic’ Nature of Intellectual Property System Discourages Novel Responses to COVID-19 Management
“The world is unaware of the cannibalistic nature of the current IP system and what it means for innovation and jobs,” Dan Brown, an award-winning inventor (40+ patents) …
‘IP Consciousness’ – It Starts with Leadership
Intellectual property rights continue to be the Rodney Dangerfield of assets - they “can't get no respect.” The reasons are complex, but not terribly surprising, given the …
Myth-Buster or Meme Maker? Reflections Upon Reading How Innovation Works (and Why it Flourishes in Freedom)
Some people believe that breakthrough products like the light bulb, steam engine and mobile phone were not so much invented as stumbled upon. Fostering innovation and the …
HBO Tells Only Part of ‘Inventor’ Elizabeth Holmes’ Story
Theranos was based on the promise that a charismatic 19-year-old Stanford drop-out, Elizabeth Holmes, had developed a revolutionary technology that could perform important diagnostic tests by using …
New Canadian IP strategy includes money for IP tools and literacy
In a move that recognizes the importance of innovation and IP rights – and the need for diverse audiences to understand how they work – the Canadian government has …
The U.S. Needs to Make IP Policy a Priority, Now
In the absence of a discernable IP policy, America achieved leadership through laws and courts that supported inventors, and commerce, and that encouraged risk-taking. But the world …
‘Move Fast and Break Things’ decries IP behavior of Internet giants
Move Fast and Break Things, subtitled How Facebook, Google and Amazon Cornered Culture and Undermined Democracy, dissects the inordinate power of a handful of the popular, primarily …
U.S. patent system may be biggest obstacle for inventors
The NPR-style article tells the story of Tory Norred, a fellow in the cardiology program at the University of Missouri, who in 1998 came up with the idea …
Study: Media use of the term “patent troll” negatively predisposes readers, courts
"Patent troll," the term employed by leading newspapers, magazines and online publications to describe how some patents are owned and used, provides a prejudicial impression of patent …
The Case that Launched 10,000 Patent Suits
The Polaroid-Kodak dispute involved patents covering instant photography, which at the time was among the most valuable technologies. It was the case that launched 10,000 patent suits, many …
