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Bruce Berman

Chief Executive Officer

Brody Berman Associates

Bruce Berman is the CEO of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. He has supported 200+ IP-focused businesses, portfolios and executives, as well as law firms and their clients. Bruce is responsible for five books, including From Ideas to Assets (Wiley) and, since 2003, approximately 100 columns for IAM magazine. He also has written on IP for publications such as Nature Biotechnology and Forbes. His weekly observations about trends can be seen on IP CloseUp. In 2016, Bruce founded the Center for Intellectual Property Understanding, an independent non-profit that raises awareness and provides outreach to improve IP literacy, promote sharing and deter theft.

Bruce is also the host of CIPU’s podcast Understanding IP Matters, which explores the intellectual property story of people who have succeeded in the world of invention, creative expression, and brand – some with the scars to prove it. ‘Understanding IP Matters’ looks at the journey from creator to entrepreneur.

 

Recent Articles by Bruce Berman

Words Matter: The High Cost of Deal-Shaming IP Owners

Words can have profound impact. The term “patent troll,” coined by an Intel litigator, has done incalculable damage. First use is attributed to Peter Detkin, who is said to have deployed it in 2001 to belittle plaintiffs in a patent case involving the chipmaker. Shortly after its appearance, Detkin emerged as what some in the tech world would consider a bad actor. He co-founded Intellectual Ventures, a company that raised $5.5 billion to acquire more than 40,000 patents and applications for sale, license or enforcement. The IP community needs to be more vigilant about preventing parties of interest and the media from controlling the IP narrative.

Don’t Blame Barbie and Ken for Killing the Movies – And Don’t Blame IP

Reports of the death of the movies at the hands of IP have been greatly exaggerated. Movie ticket sales are down and may never recover from pre-pandemic highs. The actors and writers strike will not help but the scarcity of new product might. The studios are racing to screen franchise movies that put people back into theater seats. IP rights associated with franchises – Spider-Man, Iron Man, the Avengers, Indiana Jones, Star Wars, Mission Impossible – are being blamed for turning the movies into a veritable video game more focused on effects than people.

Past Events with Bruce Berman

IPWatchdog LIVE 2023

September 17-19, 2023

IPWatchdog LIVE 2022

September 11-13, 2022