Bruce Berman

Bruce Berman

Bruce Berman is CEO of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. He has supported 200+ IP-focused businesses, portfolios and executives, as well as law firms and their clients. Bruce is responsible for five books, including From Ideas to Assets (Wiley) and, since 2003, approximately 100 columns for IAM magazine. He also has written on IP for publications such as Nature Biotechnology and Forbes. His weekly observations about trends can be seen on IP CloseUp. In 2016, Bruce founded the the Center for Intellectual Property Understanding, an independent non-profit that raises awareness and provides outreach to improve IP literacy, promote freedom of ideas and deter theft.


Posts by Bruce Berman


Trademarks are for Sellers: Banksy Store Created for Trademark Defense Fails to Protect ‘Flower Thrower’

One of street artist Banksy's most iconic images—a mural sprayed on a Jerusalem building of a protester preparing to hurl flowers—failed to win trademark approval …
By Bruce Berman
6 days ago 8

‘Cannibalistic’ Nature of Intellectual Property System Discourages Novel Responses to COVID-19 Management

“The world is unaware of the cannibalistic nature of the current IP system and what it means for innovation and jobs,” Dan Brown, an award-winning inventor (40+ patents) …
By Bruce Berman
20 days ago 10

‘IP Consciousness’ – It Starts with Leadership

Intellectual property rights continue to be the Rodney Dangerfield of assets - they “can't get no respect.” The reasons are complex, but not terribly surprising, given the …
By Bruce Berman
1 month ago 5

Myth-Buster or Meme Maker? Reflections Upon Reading How Innovation Works (and Why it Flourishes in Freedom)

Some people believe that breakthrough products like the light bulb, steam engine and mobile phone were not so much invented as stumbled upon. Fostering innovation and the …
By Bruce Berman
3 months ago 15

HBO Tells Only Part of ‘Inventor’ Elizabeth Holmes’ Story

Theranos was based on the promise that a charismatic 19-year-old Stanford drop-out, Elizabeth Holmes, had developed a revolutionary technology that could perform important diagnostic tests by using …
By Bruce Berman
1 year ago 29

New Canadian IP strategy includes money for IP tools and literacy

In a move that recognizes the importance of innovation and IP rights – and the need for diverse audiences to understand how they work – the Canadian government has …
By Bruce Berman
2 years ago 0

The U.S. Needs to Make IP Policy a Priority, Now

In the absence of a discernable IP policy, America achieved leadership through laws and courts that supported inventors, and commerce, and that encouraged risk-taking. But the world …
By Bruce Berman
3 years ago 12

‘Move Fast and Break Things’ decries IP behavior of Internet giants

Move Fast and Break Things, subtitled How Facebook, Google and Amazon Cornered Culture and Undermined Democracy, dissects the inordinate power of a handful of the popular, primarily …
By Bruce Berman
3 years ago 4

U.S. patent system may be biggest obstacle for inventors

The NPR-style article tells the story of Tory Norred, a fellow in the cardiology program at the University of Missouri, who in 1998 came up with the idea …
By Bruce Berman
4 years ago 44

Study: Media use of the term “patent troll” negatively predisposes readers, courts

"Patent troll," the term employed by leading newspapers, magazines and online publications to describe how some patents are owned and used, provides a prejudicial impression of patent …
By Bruce Berman
4 years ago 11

The Case that Launched 10,000 Patent Suits

The Polaroid-Kodak dispute involved patents covering instant photography, which at the time was among the most valuable technologies. It was the case that launched 10,000 patent suits, many …
By Bruce Berman
5 years ago 4