Bruce Berman

Bruce Berman

Bruce Berman is CEO of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. He has supported 200+ IP-focused businesses, portfolios and executives, as well as law firms and their clients. Bruce is responsible for five books, including From Ideas to Assets (Wiley) and, since 2003, approximately 100 columns for IAM magazine. He also has written on IP for publications such as Nature Biotechnology and Forbes. His weekly observations about trends can be seen on IP CloseUp. In 2016, Bruce founded the the Center for Intellectual Property Understanding, an independent non-profit that raises awareness and provides outreach to improve IP literacy, promote freedom of ideas and deter theft.


Posts by Bruce Berman


Creator Frustration Over TikTok Reflects System Weaknesses—Both Racial and Copyright

Millions of content creators hoping to establish a cash machine on platforms like TikTok, YouTube and Instagram are learning that it takes more than lively moves and …
By Bruce Berman
4 days ago 3

Investor Group Buys Half of Prince’s Tightly Controlled but Intellectual Property-Attractive Estate

With the value of his music catalogue still subject to an ongoing dispute between the trust managing his estate and the IRS, Prince, who died in 2016, has …
By Bruce Berman
3 months ago 0

IBM-IPwe Partnership Hopes to Increase Patent Efficiency, Propel Transactions

Investors, both speculative and strategic, are adjusting to the emergence of a bold new category of assets—digital collectibles. NFTs, or Non-Fungible Tokens, are so called because …
By Bruce Berman
5 months ago 6

None of the Top 20 U.S. Business Schools Require Students Learn About IP to be Awarded an MBA

Students at prestigious universities in the United States are not required to take even a single intellectual property (IP) course to fulfill the requirements for a graduate …
By Bruce Berman
6 months ago 5

Managing the Perils of Public IP Company Ownership

The movements of IP-centric business have never been easy to appreciate. With technology patent and licensing values slowly returning to higher levels, it is a good time …
By Bruce Berman
8 months ago 2

Biden’s Innovation and Inclusion Initiatives Will Depend Heavily on IP Rights to Succeed

What intellectual property (IP) rights achieve, and for whom, is a mystery to most people, including heads of state. President-elect Biden's ambitious plan to support all of …
By Bruce Berman
10 months ago 6

In Memoriam: David Kline, IP Journalist and Rembrandts in the Attic Co-Author

David Kline passed away last month after battling esophageal cancer. He was an unsung hero in the quest to make intellectual property better understood and more widely …
By Bruce Berman
11 months ago 5

Trademarks are for Sellers: Banksy Store Created for Trademark Defense Fails to Protect ‘Flower Thrower’

One of street artist Banksy's most iconic images—a mural sprayed on a Jerusalem building of a protester preparing to hurl flowers—failed to win trademark approval …
By Bruce Berman
1 year ago 8

‘Cannibalistic’ Nature of Intellectual Property System Discourages Novel Responses to COVID-19 Management

“The world is unaware of the cannibalistic nature of the current IP system and what it means for innovation and jobs,” Dan Brown, an award-winning inventor (40+ patents) …
By Bruce Berman
1 year ago 10

‘IP Consciousness’ – It Starts with Leadership

Intellectual property rights continue to be the Rodney Dangerfield of assets - they “can't get no respect.” The reasons are complex, but not terribly surprising, given the …
By Bruce Berman
1 year ago 5

Myth-Buster or Meme Maker? Reflections Upon Reading How Innovation Works (and Why it Flourishes in Freedom)

Some people believe that breakthrough products like the light bulb, steam engine and mobile phone were not so much invented as stumbled upon. Fostering innovation and the …
By Bruce Berman
1 year ago 15

HBO Tells Only Part of ‘Inventor’ Elizabeth Holmes’ Story

Theranos was based on the promise that a charismatic 19-year-old Stanford drop-out, Elizabeth Holmes, had developed a revolutionary technology that could perform important diagnostic tests by using …
By Bruce Berman
2 years ago 29

New Canadian IP strategy includes money for IP tools and literacy

In a move that recognizes the importance of innovation and IP rights – and the need for diverse audiences to understand how they work – the Canadian government has …
By Bruce Berman
3 years ago 0

The U.S. Needs to Make IP Policy a Priority, Now

In the absence of a discernable IP policy, America achieved leadership through laws and courts that supported inventors, and commerce, and that encouraged risk-taking. But the world …
By Bruce Berman
4 years ago 12

‘Move Fast and Break Things’ decries IP behavior of Internet giants

Move Fast and Break Things, subtitled How Facebook, Google and Amazon Cornered Culture and Undermined Democracy, dissects the inordinate power of a handful of the popular, primarily …
By Bruce Berman
4 years ago 4