Bruce Berman
Bruce Berman is principal of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. He has supported 200+ IP portfolios, executives and businesses, including law firms and their clients. Bruce is responsible for five books, including From Ideas to Assets and The Intangible Investor and The Intangible Investor. He also writes The Intangible Investor column, which appears in IAM magazine. His weekly posts about trends can be seen at IP CloseUp. In 2016, Bruce founded the the Center for Intellectual Property Understanding, an independent, non-profit that focuses on IP awareness and education.
Posts by Bruce Berman
HBO Tells Only Part of ‘Inventor’ Elizabeth Holmes’ Story
Theranos was based on the promise that a charismatic 19-year-old Stanford drop-out, Elizabeth Holmes, had developed a revolutionary technology that could perform important diagnostic tests by using …
New Canadian IP strategy includes money for IP tools and literacy
In a move that recognizes the importance of innovation and IP rights – and the need for diverse audiences to understand how they work – the Canadian government has …
The U.S. Needs to Make IP Policy a Priority, Now
In the absence of a discernable IP policy, America achieved leadership through laws and courts that supported inventors, and commerce, and that encouraged risk-taking. But the world …
‘Move Fast and Break Things’ decries IP behavior of Internet giants
Move Fast and Break Things, subtitled How Facebook, Google and Amazon Cornered Culture and Undermined Democracy, dissects the inordinate power of a handful of the popular, primarily …
U.S. patent system may be biggest obstacle for inventors
The NPR-style article tells the story of Tory Norred, a fellow in the cardiology program at the University of Missouri, who in 1998 came up with the idea …
Study: Media use of the term “patent troll” negatively predisposes readers, courts
"Patent troll," the term employed by leading newspapers, magazines and online publications to describe how some patents are owned and used, provides a prejudicial impression of patent …
The Case that Launched 10,000 Patent Suits
The Polaroid-Kodak dispute involved patents covering instant photography, which at the time was among the most valuable technologies. It was the case that launched 10,000 patent suits, many …
