Corinne Kerston

Recent Articles by Apple Applies for Smart Shoe Patent

Apple Applies for Smart Shoe Patent

Do you ever have trouble remembering when to replace your running shoes? Apple seems interested in introducing an intelligent piece of footwear that will warn wearers of when a critical level of wear and tear has been reached. Worn out shoes don’t offer the correct amount of support to your feet and can cause injury to your feet, knees and even back, so Apple’s newest wearable technology venture is a health asset and not just something that looks cool.

East Carolina sues Cisco over “Tomorrow Starts Here” trademark

East Carolina University, also known as ECU, has filed a lawsuit against Cisco Systems, Inc., a huge multination communication company. Why take on a networking and communication giant? Because Cisco has been using the phrase “Tomorrow Starts Here” in their newest marketing campaign – a phrase that ECU has been using for over a decade, and has already federally trademarked.

Target, Walmart Win Copyright Litigation Over Zebra Pattern

Meridian Textiles filed a copyright claim against Topson Downs, Target and Wal-Mart (collectively called Defendant in court documents), claimed the used fabric designs that are solely theirs. The claim was related to 4 separate fabric designs: a zebra stripe pattern, a burnout pattern, an animal print pattern and a lace design. United States District Court of the Central District of California Judge Gary Klausner said that the zebra print pattern in question is not entitled to protection under copyright because the pattern reflects animal stripes that are found in nature and not a man-made pattern, and therefore ordered the U.S. Copyright Office to invalidate Meridian’s registration on the pattern.

The Other BBB: Business Blogging Basics

By now you may have noticed that most successful businesses have a blog. This is no coincidence. Blogging can help you gain customers, drive traffic to your website and raise your rank in the search engine result pages. Here is a list of business blogging do’s to help you get started with your own blog.