Erik Alsegard

has over 15 years’ insurance industry experience and leads CFC Underwriting’s Intellectual Property practice, the largest dedicated IP underwriting team in London. As Practice Leader, Erik is responsible for developing CFC’s suite of IP insurance products and services and educating brokers on the emerging class. He is also a sought-after commentator on IP risk. Erik began his career as a broker and previously held IP insurance underwriting roles at Munich Re and Miller Insurance Services.

Recent Articles by Erik Alsegard

What Brand Owners and Small Businesses Can Learn from Backcountry.com’s Trademark Enforcement Campaign

U.S.-based online outdoor goods retailer, Backcountry.com, has faced a significant social media backlash over the past month, with both customers and competitors publicly reacting to its aggressive trademark enforcement campaign. It all started when news broke that the brand had taken action against a huge number of smaller companies that happened to use the term “backcountry” in their names. Public documents revealed that Backcountry.com had been attempting to cancel trademarks against businesses using the term, filing lawsuits against a multitude of smaller companies over the past two years. The impact was far ranging, with disputed trademarks, product and business names including American Backcountry, Backcountry Babes, Marquette Backcountry Skis, Backcountry Denim Co., Backcountry Nitro, Cripple Creek Backcountry and many more.

January 11, 2020

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