Jayne Durden

Jayne Durden

Jayne Durden is the VP of Client Solutions Architecture at CPA Global and leads a team that helps clients investigate ways to improve their IP processes. Jayne is a qualified trademark attorney and solicitor with experience working in large and boutique law firms in the US and Australia, where she provided professional support to in-house legal counsel in the development of IP strategies.


Posts by Jayne Durden


Managing Trademark Clutter in a Busy IoT World

The default position of brands has often been to protect as many marks as possible, driving other applicants out and helping establish a well-known and profitable identity. …
By Jayne Durden
7 months ago 1

Managing and Protecting a Brand in the Age of Social Media

In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. …
By Jayne Durden
2 years ago 0

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting …
By Jayne Durden
2 years ago 0