Peter Hess

Peter Hess

Peter Hess is a Vice President at Analysis Group, Inc. He specializes in the application of microeconomic theory and analytical methods in litigation, business, and policy contexts. He has assisted clients in all phases of the litigation process, including pretrial discovery, exposure analyses, construction and evaluation of settlement proposals, quantification of damages, and the preparation of expert reports and testimony.


Posts by Peter Hess


What Recent Case Law Tells Us About the Importance of Consumer Surveys in Trademark Cases

On August 3, 2021, the U.S. District Court for the Southern District of Florida ruled against plaintiff Vital Pharmaceuticals, Inc.’s claim of trade dress infringement against defendant …
By Peter Hess & Genna Liu & Hana Dai
3 months ago 1