Shari Klevens is a partner and the co-chair of the global Insurance sector team at Dentons. She is also a member of the Firm’s leadership team, serving on its US board of directors. Additionally, Shari is active in Dentons’ women’s initiative and served as chair of the legacy McKenna Long & Aldridge Women’s Steering Committee.
She is a lawyer to whom clients turn when they need an aggressive but practical approach to difficult matters, and her clients rely on her to create and implement a successful strategy, whether they are bringing, defending or avoiding litigation.
Trademark protection has never been more important than in today’s increasingly global economy. A company’s name, trademark or service mark, trade dress and website domain name are often its most important and valuable assets, and this applies as well to companies with lesser-known brands since social media has provided them with a platform to reach a worldwide audience. But even companies with well-known brands use social media as a tool to manage their brands’ image and engage with customers directly. In a borderless world economy, brands simply must utilize social media to remain competitive.