Posts in Business

Judiciary Crisis: ABA Task Force Seeks to Preserve Justice

The Task Force is on the Preservation of the Justice System, and is chaired by perhaps the two most well-known lawyers in the United States, David Boies and Ted Olson. Olson and Boies are lending their considerable clout to shining light on a true crisis — an inadequately funded Judiciary. We have long known that a stable business climate is important for thriving, growing businesses. That is why organizations such as the Chamber of Commerce provide rankings of State Judicial Systems in terms of friendliness toward business. Said as straight as I can, if you don’t think a functioning Judicial System is a huge business issue then you just aren’t paying attention or haven’t seriously thought about the issues.

What Does the LinkedIn IPO Mean for Economy, Jobs?

It is still early to know whether this is irrational exuberance or whether this is a meaningful event for the companies that follow LinkedIn to IPO. In all likelihood it is a little of both, namely a meaningful event that demonstrates at least some irrational exuberance. With the economy and the IPO market having been in the tank for so long a little zeal never hurt anyone, right? In any event, regardless of what LinkedIn does from here on out the fury of trading and interest suggests that good things are on the horizon for the economy and perhaps for job creation as well.

Common Marketing Mistakes Attorneys Make, Part Deux

Can you honestly say that your firm has more business than it can handle? I would venture a guess that no, it does not. Marketing is so often put on the back burner to everything else that needs to be done. This is especially the case for firms that need to cut their budget. If you cut marketing to save funds in your budget, you will likely need to cut more of your budget down the line. Even if the firm’s table is quite full right now, you must always seek to add new clients to make up for yearly attrition.

Common Marketing Mistakes Attorneys Make

In other words, simply making a sale does not mean you are marketing your products and services effectively. Effective marketing is the process by which you promote your firm through the sharing of information with prospective clients about what you have to offer, with the ultimate goal being that a sale is made. Without an effective marketing strategy, you are far less likely to facilitate the sale.

Obama Administration to hold Startup America Roundtable

April 6, 2011, senior Obama Administration officials will visit St. Paul, Minnesota to meet with entrepreneurs and hear directly from them on ideas and suggestions for reducing barriers and improving regulations to build a more supportive environment for entrepreneurship and innovation. These roundtable events are a part of the“Startup America” initiative, which will also infuse up to $1 billion over the next five years in underserved communities and emerging industries.

Attorney Marketing and Brand Building 101

Brand building seems like a rather easy task for companies that offer tangible products, but as attorneys, all you have to sell is your time, so things can be a little bit different. You need to also factor in that in many, if not most, instances clients feel they are represented by an individual. Sure, the firm identity is important, but the relationship is with the individual. Thus, for attorneys it is especially important to always keep in mind that You Are Your Brand! As with any industry, you cannot simply create some ads, a website and some social media profile pages and expect people to come to you. Rather, clear goals need to be outlined and a strategy for reaching those goals should be mapped out.

Protecting Your Intellectual Property in China

The China Road Show is a series of two-day China IP events that the USPTO is hosting across the country to help educate businesses about the realities of piracy and counterfeiting—which cost the American economy approximately $250 billion annually. Day 1 is largely devoted to understanding the patent, trademark and copyright laws in China, as well as enforcement of those rights. Day 2 of the seminar will address § 337 Infringement Investigations by the International Trade Commission (ITC), the challenges presented by counterfeiting and piracy on the Internet and the development of global IP strategies even for small businesses.

Intellectual Property Insurance: What Attorneys Need to Know

Many clients are unaware that the commercial general liability insurance (CGL) policy they hold is not fully protecting their most valuable assets, the ability to sell their products. And, most IP attorneys do not know that IP insurance is available to help fund their client’s IP litigation risks. If a client’s IP becomes involved in litigation, specialized IP Insurance products will help ensure that there are funds available to pay the associated legal expenses. Without specific IP Insurance in place, the client may be left with a less desirable way of protecting their IP assets.

USPTO Hosts Women’s Entrepreneurship Symposium

On Friday March 11, 2011, I attended the Women’s Entrepreneurship Symposium in honor of Women’s History Month at the United States Patent and Trademark Office. The program was co-sponsored by the US Women’s Chamber of Commerce and focused on women entrepreneurs, the importance of intellectual property protection for their innovations, how to leverage economic opportunities for women-owned businesses and what resources are available exclusively for women-owned small businesses. The topics discussed focused solely on American business.

Top 10 Mistakes Businesses Make with Social Media

Social Media has quickly become the fastest growing online phenomenon. Originally Social networking was for college students and artists and musicians, but increasingly businesses of all sizes have jumped on the Social Media bus. Small, medium and large sized business, retail storeowners, politicians, journalistic publications, law firms, chain stores, restaurants and businesses from nearly every industry have chimed in. Whether you have a brick and mortar retail location or are solely online, Social Media can help. But as with any business strategy one can partake in, all of your efforts including, time and money are wasted if you do not know what mistakes you should avoid in order to get the most out of your online efforts.

Tax Policy Makes U.S. Uncompetitive, Not China’s Low Wages

Many people assume that there’s no way American manufacturers can compete with cheap Chinese labor. It’s just basic economics, right? Wrong. It’s the U.S. government’s myopic policy, not China’s lower payroll costs, that make our nation uncompetitive in the all-important solar and other high-tech manufacturing sectors. With manufacturing friendly tax policies and a permanent 20 percent R&D tax credit equal to what other nations offer China’s advantage drops to 1 to 2 percent, and that the U.S. can compete with.

Twelve Key Components to Building a Successful Website

About ten months ago I wrote, The Importance of Having a Web Presence where I discussed why you should have a website, where you can buy your domain name and how to find webhosting services. No matter what type of business you have, whether it be a brick and mortar retail location, a consulting business, a law firm or any other type of business, large or small, you need to have a company website if you are to have any real chance of keeping up with the competition. But what makes a successful website? How can you get consumers past the home page? What do you feature on your website? How do you set it up? Whether you are starting from scratch or simply trying to improve the website that you already have, there are key components that every website should possess, eleven of which I will share with you today.

LinkedIn Continues to Add New Ways to Customize Profiles

When asked to name the Social Media Site most widely used by the business community, (in your opinion), I would venture a guess that more often than not people think of LinkedIn. LinkedIn is one of the few non industry specific Social Media venues that is widely utilized by professionals. But there is so much more to LinkedIn than just housing your resume. Since I wrote my series about LinkedIn there has been new capabilities that have emerged and new ways to customize your LinkedIn Profile. You can now even add a list of patents!

Wine & Spirits Industry Fight Chinese Counterfeiting

It is unfortunate for businesses, but China is becoming practically synonymous with intellectual property theft, piracy and counterfeiting. On top of that, many technology companies are learning that doing licensing deals with the Chinese means they turn over the technologies and as soon as the Chinese corporation is capable of employing the technology the sever the relationship and then compete against American companies with American technology, they just don’t have to recoup the research and development costs and they have a cheap labor force.

Mobile Business Tools for Apple iPad, iPhone & iPod, Pt. 3

My brother-in-law has been a lover of all things Apple for as long as I can remember. In fact, on the first day the iPad was released, he waited in line several hours just to be one of the first people to get one. Every time I would complain about my PC and the issues I was having, he’d inevitably say, “Gotta get a MAC.” First, we got our iPhones. Next, after many hours and probably even days of lost work time, we finally broke down and bought my iMac. And most recently, I received my beloved iPad as a gift, which I quickly realized and am still learning just how essential this tool has become to my business. In fact, with all of the applications available for my iPad, it has replaced my PC laptop. I’ve written articles on Mobile Business and Mobile Social Media apps you can download to your iPhone, iPad and iPod Touch to take your business on-the-go. Following is the next installment of my business apps series that can help you take your business on the road with you, make your businesses more efficient and Make Small Businesses Look Bigger.