Posts in Business

Blogging for Profit or Notoriety: Observations and Strategies

If you are going to go down the path of blogging for profit or for notoriety you need to have a well developed sense of what your market is interested in when you set out to write. Copying others isn’t likely a winning strategy, but identifying what you like, what you can provide and what you want to do are all essential. Then you need to think about the reader. You know the mantra — know your audience. It is certainly helpful to write what interests you because, in my view, that which you are interested in and passionate about makes for great reading, but it is also important to give readers what they want otherwise you won’t build an audience, or you will lose the audience you do have.

Trade Secrets: A Valuable and Often Overlooked Asset

Trade secrets are a very important part of any intellectual property portfolio. It is not at all an overstatement to say that virtually every business has trade secrets worth protection, regardless of whether the business is run as a sole proprietorship, a small business or Fortune 500 company. This is true because any business information that is valuable as a result of being kept secret qualifies for treatment as a trade secret. Nevertheless, it may be better to say that every business has assets that could and should be protected as trade secrets, but the truth is that many companies, even large companies, fail to do so properly.

Mobile Business Tools for Apple iPad, iPhone & iPod, Pt. 2

In early September of 2010, I was given my new favorite toy, an Apple iPad, as a gift. I originally used the iPad to read books, play games and to surf the Internet. However, I have discovered that the iPad is a fantastic business tool as well. Whenever I am away from my office, I take my iPad with me. With the right applications, the iPad has virtually replaced my laptop.

AUTM Survey: University Licensing Strong Despite Economy

During fiscal year 2009, 596 new companies were formed as a result of university research, which is one more than the 595 formed in 2008 and 41 more than the 555 formed in 2007. The increase, while modest, does come despite a downturn in the U.S. and global economy, proving that even during a down economy good technology and innovation can and does create jobs. The AUTM survey also shows that invention disclosures continue to rise, patent applications are up, and during fiscal year 2009 there was a surprisingly high increase in foreign filings over fiscal year 2008.

Reduced Sponsorship and Advertising Rates for December 2010

As we have seen a drastic increase in our readership over the last few years, IPWatchdog.com has become a full-time endeavor, and as such we are actively seeking advertiser and sponsor partners who can use the visibility we can provide. This will also provide us the ability to do more of what we are already doing, which we seem to have a knack for. So in the spirit of the holidays we thought we’d offer discounted rates good for advertising or sponsorship campaigns initiated or continued during December 2010.

On the Go Business Apps – Mobile Business Tools for Apple iPad, iPhone & iPod

In a recent article, Mobile Business Tools – Social Media Apps for Apple iPad, iPhone & iPod, I discussed the topic of Social Media/Networking applications that are available for download on the iPhone, iPad and iPod that can help you stay connected to your Social Media. There are thousands of other Mobile Business Tools available to you an can be found in multiple different application categories. Following is a guide to several of the more popular Mobile Business Apps that one can use when on the go to essentially take the office with you. Heed my warning, however, once you start using this tools you will never know when to “go home!”

Mobile Business Tools – Social Media Apps for Apple iPad, iPhone & iPod

As I learn more about my new mobile business tools, I am amazed at how much I can do with them to enhance my business. According to Apple there are over 50,000 apps available for download on the iPhone alone. In fact, we often play a game in our family that I like to call, “Is there an app for that?” We have found some seriously odd applications. But with all of the apps that are available, how can you determine which apps are most suitable for you and your business? Following is a guide to some of my favorite and some of the more popular non-industry specific iPhone, iPad and iPod applications that you can use to keep up with your Social Media no matter where you go.

Not Extending Bush Tax Cuts Will Affect All Small Businesses

Upon the expiration of the Bush tax cuts, among increases in the tax rate for all tax brackets, the dividends tax rate will increase. So even if Congress and the White House extend the Bush tax cuts for all but the top earning Americans, virtually all small business owners, regardless of their tax bracket, will see an increase in their effective tax rate as a result in the increased tax rate for dividends. Policies that make job creation more difficult and investment in innovation more unlikely are reckless, particularly at a time when our economy is so hurting. That is why the Bush tax cuts should be extended across the board at least temporarily.

Increasing Web Site Traffic and Visibility

In order to increase your company’s visibility, internet traffic and ultimately search engine ranking for your website you have to implement some relatively simple Search Engine Optimization or SEO techniques. These are techniques that you can utilize through the use social networking sites to draw people to your website as well as others you can put into place throughout the pages of your own website and blog. Following are some key techniques that when executed will improve your search engine ranking, help you drive more traffic to your website, increase visibility of the content within your website and expand the audience you can reach.

Trademark Power: Not All Trademarks Are Created Equal

You have probably had circumstances when you have positively associated with a certain trademark.  Perhaps you were traveling and had the option to eat at one of several restaurants.  You might have preferred a sit-down meal, but you might have opted for McDonald’s or Burger King instead because you are familiar with what you will get, know it is going…

FTC and DOJ Issue Revised Horizontal Merger Guidelines

The Federal Trade Commission and Department of Justice on Friday, August 19, 2010, issued revised Horizontal Merger Guidelines that outline how the federal antitrust agencies evaluate the likely competitive impact of mergers and whether those mergers comply with U.S. antitrust law. These changes to the Guidelines mark the first major revision of the merger guidelines in 18 years, and is…

Patenting Software: The Business Responsible Thing to Do

Whether the “open source means free” community ever chooses to acknowledge it, the truth is that a patent is a business tool; an asset. If you are serious about being in business in the software space you absolutely must have patents. Yet, there are those in the “open source means free” community, which simply a naive anti-patent sector, would have those throughout the open source community incorrectly think patents are evil. They complain that patents shouldn’t be protected by patents and copyrights are enough. They claim it is too hard to figure out if you are infringing. What they are really saying is that they choose not to operate their business affairs in a business appropriate fashion and in order for them to succeed while ignoring best practices and being responsible like every other business and industry they need patents on software to cease. This chicken little approach proves only that they are not business savvy, and that they aren’t paying attention to developments in the industry.

How to Show People You Are an Expert in your Industry

What do you think of when you hear the term “expert?”  What makes one an expert in your mind? How does one become truly recognized as an expert in their field?  It is not easy to be considered an Expert, otherwise we’d all be experts.  However with time, practice and persistence, one can grow into a truly recognized expert within…

The Power of Branding Through Catchy Advertising

Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked to utilize this means of marketing. A really powerful ad campaign is one that is interesting, funny and memorable, and clearly defines what the product or service is, the type of commercial that is often the topic of discussion, or is frequently quoted. However, this type of ad campaign can also be ineffective and even damaging to a company’s brand if the your target audience does not know what product the commercial is trying to endorse. I am sure you can recall hearing catchy ad slogans and jingles or seeing commercials that have left you wondering, “What company was that for?”

Business of Software: How to Develop Tools for Patent Lawyers

If you ever thought of starting a patent software company, I have some good news for you. Unlike the general software markets for, say, antivirus or mp3 software, the legal software market is just not very saturated. A lot of the existing software for patent lawyers is outdated, ridiculously expensive, and frankly, not that good. There is definitely room for…