Understanding IP Matters

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March 6, 2024 Understanding IP Matters – IP and AI: Lessons for Students, Businesses and Governments

The use of generative and other forms of artificial intelligence is fueling challenging questions about AI’s relationship to IP rights. Businesses, investors, governments, lawyers and students all are learning as they go. What AI means to IP and how it can be regulated should be a part of every educator’s syllabus. How will students use AI to help them learn? Will the datasets that are being used to train popular AI tools be transparent and accessible? Will these datasets continue to use copyrighted works without compensating copyright owners? If that is the case, copyrights may never be the same, nor trade secrets nor patents, for that matter.

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February 21, 2024 Understanding IP Matters: AI Beyond ChatGPT — How a Healthcare Investor and INDYCAR Engineer are Taming Big Data

OpenAI shocked the world when it released its spectacularly helpful, free generative AI platform, ChatGPT, on November 30, 2022. AI has existed in various forms for decades but it has never been so widely accessible or boldly efficient. No one can deny that we’ve been living in an AI world ever since. But ChatGPT is just one example of how AI is being used by businesses. To unpack why and how different forms of artificial intelligence are being adopted by businesses and their impact on intellectual property rights, Bruce Berman hosts two innovative exponents of AI on the seventh episode of the third season of his podcast “Understanding IP Matters.”

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February 7, 2024 Understanding IP Matters: The Mysteries of Design Patents – Preventing Abuse Before It Happens

The number of granted design patents has tripled over the past 10 years. To find out why — and how design patents are being used to secure value for innovative products — Bruce Berman interviews IP attorney and design patent litigator Elizabeth Ferrill and Brian Hinman, former Chief IP Officer at Philips, on Episode 6 of Season 3 of his Top 2- ranked podcast, “Understanding IP Matters.”

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December 13, 2023 Understanding IP Matters: Special Guest — Tech Pioneer Marshall Phelps, Who Established IP Businesses at Microsoft and IBM

IP legend Marshall Phelps joins host Bruce Berman to deliver a masterclass on IP strategy from a business perspective on Episode 5 of Season 3 of the podcast “Understanding IP Matters.” In the 1990s, as vice-president of IP business and licensing at IBM, Phelps’ group generated as much as $2 billion annually by establishing partnerships and focusing on R&D (IBM rarely sued). In 2003, he was personally recruited by Bill Gates to head Microsoft’s IP business, where he was instrumental in helping it become one of the most profitable IP focused businesses ever. He has taught IP strategy at Cornell, USC, Duke, UC Berkeley, and in Japan.

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November 29, 2023 Understanding IP Matters: Piracy or Policy? Maintaining U.S. Technology Leadership in the Digital Age

Patents are supposed to provide the right to exclude others from practicing an invention. In the United States, this has become extremely challenging for smaller businesses. For independent inventors, who pour their time, energy, and resources into commercializing a new idea, patents are personal. They need and rely on the leverage that patents have historically offered. For large companies, the decision to forge ahead irrespective of who “owns” an idea is just business. The consequences of efficient infringement are few and far between. The challenges faced by U.S. inventors who rely on the legal system are well-documented. Suing for patent infringement is not a reliable business strategy, even when willful infringement is found to have occurred, which is rare. What’s an innovator to do?

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November 20, 2023 Understanding IP Matters: How a Unique Influencer-Educator is Attracting Diverse Audiences to IP Awareness and Ethics

Helping audiences understand what intellectual property is, why it’s valuable, and how to use it is an ongoing challenge. The perception that intellectual property is only for attorneys and big companies is widespread. Of course, while that impression is grounded in reality, it’s also inaccurate. At its best, IP helps level the playing field for smaller entities. What can be done to make IP education more relevant and interesting to more people? One solution is to have educators who are not practicing attorneys teach about intellectual property. They are generally able to speak more freely and with less concern for the technical aspects of the law.

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About This Podcast

Understanding IP Matters’ explores the intellectual property story of people who have succeeded in the world of invention, creative expression, and brand – some with the scars to prove it. ‘Understanding IP Matters’ looks at the journey from creator to entrepreneur. It is the first podcast series of its kind to convey the experience of high-performing creators, executives and investors in their own words. Each episode features a different guest who shares with host Bruce Berman, their view on how IP rights impact success. ‘Understanding IP Matters’ is brought to you by the Center for Intellectual Property Understanding, an independent non-profit that provides outreach to improve IP literacy and promote sharing.

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