Why Should Licensing Professionals Attend This World-Renowned Course?
Licensing professionals are tasked with negotiating a variety of transactions. On Monday, you may be required to negotiate the sale or license of patents and trademarks. On Tuesday, you could find yourself negotiating with venture capitalists regarding the terms of spinning out a company from your parent organization. On Wednesday, you may have to negotiate with sponsors of your research pursuits, inventors and department heads at universities. On Thursday, your expertise with intellectual property might be needed to negotiate manufacturing and distribution agreements. On Friday, you could be tapped to negotiate with government officials, regulators and research collaborators.
“The Enhanced Negotiating Strategies course was very interesting and useful in my daily interactions.”
– Robert Ford, Assistant General Counsel, DURA Automotive Systems
This course presents invaluable negotiating lessons specifically relevant to licensing professionals. It also provides keen insights into negotiating tactics and strategies suitable for prevailing in a wide array of high-stakes deal-making. Delegates will have the opportunity to spar with one another during mock negotiations.
Rather than impart negotiating lessons through the lens of impractical academic theory, this course brings to life dozens and dozens of high-level negotiating conquests from colorful figures such as Elon Musk (Tesla), Jeff Bezos (Amazon), Travis Kalanick (Uber), John Mackey (Whole Foods), Jack Ma (Alibaba), Elvis Presley, Michael Jackson, David Beckham, Warren Buffett, Steve Jobs, Carl Icahn, and Nelson Mandela.
Special Offer: Each delegate will receive a free copy of the instructor’s recently released 800-page book, The Strategic Negotiator: A Manual for Negotiating at the Elite Level. This book has received glowing endorsements from licensing professionals employed by Google, Hewlett Packard Enterprise, IBM, Microsoft, Under Armour, DuPont, Eastman Chemical, Saudi Aramco, Purdue Research Foundation, Charter Communications, Hong Kong Baptist University, Nikon, AkzoNobel and many others. The standalone price of The Strategic Negotiator is $795.
Silicon Valley, CA – August 15-16, 2019
Via Webinar – At Your Convenience