In a recent study, titled Intangible capital in global value chains, the World Intellectual Property Organization estimates that more than a third of the value of manufactured products sold around the world comes from “intangible capital”, such as branding, design and technology. This makes intangible capital twice as valuable as tangible capital, such as buildings and machinery, which underscores the growing role of IP in the world’s economy.
Clearly, if a business wishes to thrive, locally or globally, it needs to identify and protect its IP. In the global marketplace of the 21st century that means protecting IP not only domestically, but internationally as well.
Join Gene Quinn, President & CEO of IPWatchdog, Inc., and twice named one of the 50 most influential people in the world of Intellectual Property, along with Sylvie Martin, Head of IP for IBM in Europe, the Middle-East and Africa (EMEA), on THURSDAY, July 23, 2020, at 12 pm (noon) ET, for a wide-ranging discussion of the best practices for protecting, managing and exploiting international trademark rights in an increasingly complex and evolving global marketplace.