In 2018, Allied Market Research valued the global mobile app marketplace at $106 billion. It is projected to nearly quadruple in size by 2026 and reach $407 billion. With such a large and exponentially growing marketplace, consumers face infringing apps, publishers of questionable integrity, and opportunistic— even criminal— actors.
Is your company ready for the “wild west” nature of the app ecosystem as it experiences explosive growth? Whether you have an app, will be creating an app, or you are an intellectual property owner, bad actors always insert themselves into growth markets— often before market participants have readied themselves for malfeasance.
Infringers, abusers, criminal operators, and even fans, can and will create a myriad of concerns requiring careful planning, thoughtful triage, and appropriate action.
Join Gene Quinn, President, Founder & CEO of IPWatchdog, Inc. and three-time Global Top 50 Most Influential People in IP on Thursday, January 14 at 12pm EST for a conversation about the realities of the growing mobile app marketplace, and the threats posed to intellectual property owners and app creators. Joining Gene will be Rafa Gutierrez, Director, Intellectual Property at Uber, David Caplan, Partner, Kilpatrick Townsend & Stockton LLP, and Fred Felman, Chief Marketing Officer, Appdetex.