Innovation requires resources, and resources will become hard to come by in the coming months and quarters as the result of the global economic downturn caused by the coronavirus that causes COVID-19. Indeed, during times of economic turmoil businesses of all sizes feel immense pressure to cut back on unnecessary spending. But what exactly is “unnecessary spending” for innovative companies?
We all know the pattern, during economically difficult times there is often a curtailing of research and development, which only makes it more difficult to discover and capitalize on innovative products, services and solutions. During this crisis, however, the all-hands-on-deck mentality of researchers and scientists around the world promises to produce a flood of innovation the likes of which the world has never seen over such a short period of time.
How will innovative companies determine which ideas should be pursued, which require more work and those that need to be scrapped altogether? A flood of innovation coupled with diminishing resources makes the challenge of staying on the cutting edge more difficult than ever.
Join Gene Quinn, President, and CEO of IPWatchdog, Inc, for a free webinar discussion that will focus on identifying and pursuing innovations in a cost-effective manner. Joining Gene will be Arvin Patel, Executive VP of Chief IP Counsel for TiVo, Kirk Goodwin, Associate General Counsel and Global Head of Patents for Whirlpool and Jim Durkin, Product Manager at IP.com.
This Webinar is Sponsored by IP.com.