Managing Risk In Pursuit of Innovation: Aligning Innovation Strategy with Business Objectives to Grow Market Share
Everyone wants to be ahead of the game when it comes to innovation, but not all organizations approach this task with the creativity and imagination required to stay ahead. This becomes all the more poignant when we consider the speed of innovation, which is only moving faster and faster every day.
For better or worse, many of the executives tasked with giving a green light to allow projects to move forward, think in terms of measurable risk, reward and spreadsheets. The engineers, scientists and even IP professionals at these organizations dream of radical or disruptive innovation based on revolutionary technologies. It can be like two ships passing in the night, with key constituencies practically speaking different languages.
Join Gene Quinn, President, Founder & CEO of IPWatchdog, Inc. and three-time Global Top 50 Most Influential People in IP, along with Raymond Hegarty, IP Coach and author of Billion Dollar Strategy, on Wednesday, December 9, 2020, at 12 pm (noon) EST for a conversation about how organizations can get on the same page and better build and manage innovation strategy in a fast-paced data-driven world.
In addition to taking questions from the audience, the panel will specifically address:
- What types of innovation should organizations pursue and why?
- Understanding attitudes towards the desired and acceptable levels of risk.
- Objectives and desired business outcomes for projects and how to measure them.
- Optimizing innovation methodology to the desired outcomes can help.