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Counterfeit products are an enormous problem for businesses all over the world, from consumer goods, to software, to pharmaceuticals, counterfeits have become nearly ubiquitous.
Counterfeiters easily (and conservatively) cost brand owners many hundreds of billions of dollars each year. Given the low risk of getting caught, high-profit margins, and often lackluster and uncoordinated enforcement regimes, fighting counterfeits is an ever-growing challenge for brand owners. Effective enforcement measures require proactivity.
Brand owners need best-in-class and evolving IP enforcement strategies to maintain consumer trust, ensure product safety, and avoid brand value erosion. But with budgets tighter than ever, it is imperative for IP departments to demonstrate to the C-suite that anti-counterfeiting strategies offer a valuable, robust, and cost-effective solution.
Join Gene Quinn, President & CEO of IPWatchdog, Inc., on Thursday, September 23, at 12 PM ET for this wide-ranging conversation about current trends in the fight against counterfeits, best practices to deliver a return on investment in the fight against fakes, and solutions for proactively taking the fight to the copyists in what often feels like a game of whack-a-mole. Gene will be joined by Alaina van Horn, Chief of the Intellectual Property Enforcement (IPE) Branch of U.S. Customs and Border Protection, and Jenny Barker, Director, Global Anti-Counterfeiting, GlaxoSmithKline.
In addition to taking your questions, the panel will discuss: