Gone are the days when businesses made tough decisions based on anecdotes and gut feelings. Right now, decisions need to be based on data and hard facts. The estimated total sum of data held in online storage between Google, Amazon, Microsoft and Facebook alone is an astonishing 1.2 million terabytes. Some estimates place the amount of data on the Internet at 40 trillion gigabytes. With such staggering amounts of data, finding any actionable information can become a hopeless search for a needle in a haystack.
Translating data into practical, actionable and easily processed information for executives can be challenging to say the least. What information does a Chief IP Counsel, Chief Patent Counsel or Chief Trademark Counsel bring into a boardroom, and why? What elevates data to the level where it needs to be considered by the board, or even reviewed by the CEO or CFO prior to a board meeting? With time being the most precious of all commodities, how can the leaders of an IP team quickly and accurately convey the necessary information to decision-makers, so they receive a clear picture of the issues sufficient to make informed decisions?
Join Gene Quinn, President, Founder & CEO of IPWatchdog.com, on Tuesday, January 19 at 9 am EST for a discussion about how IP professionals can and should triage what information to provide to company executives and how to do it in a way that maximizes understanding and actionability. Gene will be joined by Laura Gisler, Head of IP at Polestar, Brian Hinman, Chief Innovation Officer at AON Intellectual Property Solutions, and Megan McLoughlin, Product Director at LexisNexis.
In addition to taking as many questions as possible, the panel will discuss:
- Improving insight by combining internal and external data sources to drive educated business decisions
- When and how to provide business counsel to ensure IP strategy matches business focus
- Preparing to answer key board level questions such as ‘how do we compare to our competitors in terms of core technology’