How many is enough? It is too easy to accumulate large portfolios, but harder than ever to be sure that they contribute to the organisations IP and business strategy.
Join CEO, Nigel Swycher and Head of Strategy, Marcus Malek as we review the experiences of major corporates who have used patent analytics to deliver major savings in portfolio management costs, by optimising their internal strategy and benchmarking their approach by reference to the activity of similar organisations.
Over the course of 20 minutes (with opportunity to ask questions), we will explain how advanced data analysis and analytics provides the opportunity to:
– Understand the economics of building a global portfolio
– Compare patenting strategy and cost across internal divisions, and by reference to similar technologies
– Benchmark your company or division against the cost profiles of other similar organisations
– Utilise cost profiling as a means to gain unique competitive intelligence
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