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Alexandra Svensson

founded Svensson Legal in 2020. She specializes in IP and trademark protection and prosecution, having spent years managing the global trademark portfolios of companies large and small, and counsels clients in the fields of trademark, brand management, technology, and general corporate counsel work.

Recent Articles by Alexandra Svensson

Now More Than Ever, IP Practitioners Need to Be Better Business Partners

If you’ve worked in-house, you’ve probably been told at some point to “do more with less.” Initially a response to the Great Recession, business scrutiny over legal budgets persists: according to a recent survey of general counsels performed by EY and Harvard Law, GCs expect 25% greater workloads in the next three years while 88% of them plan simultaneous budget cuts. At the same time, research also shows that legal productivity is stagnating. Eighty-one percent of GCs surveyed by Gartner reported legal cost as a percent of company revenue increased or stayed the same during the past two years. These trends obviously put practitioners in a tough spot: how do you deliver on your value proposition while workloads are increasing, resources are constrained, and productivity is stagnating?