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Alice Denenberg Image

Alice Denenberg

is an Associate with Gottlieb, Rackman & Reisman where she specializes in US and foreign trademark prosecution and is experienced in implementing worldwide trademark protection strategies. She has counseled both domestic and foreign clients in all aspects of trademark protection, including clearance, prosecution, maintenance, and enforcement. She has extensive experience in the worldwide protection of certification marks.

For more information or to contact Alice, please visit her Firm Profile Page

Recent Articles by Alice Denenberg

Protecting Your Brand Portfolio: Four Steps for a Proper Trademark Audit

A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are sufficient, comprehensive, and accurate. Good practices requires that a trademark audit be conducted yearly, or any time an existing trademark portfolio is acquired, even if there has already been IP due diligence. The primary goal of conducting a trademark audit is to ensure that there are no deficiencies in protection.