is Commercial Director, NetNames, a firm specializing in online brand protection and anti-counterfeiting services.
Counterfeiting has exploded in the last decade or so, paralleling the growth of the Internet and online sales. It’s harder for counterfeiters to get their products into the supply chain headed for brick and mortar stores, but the Internet makes it possible for counterfeiters to bypass physical stores and flourish, as they’re hiding behind the anonymity of a website or an online marketplace. Counterfeit goods are much more likely to be available on ecommerce marketplaces—either on independent sites specifically set up to market fakes, or on platforms such as Taobao or AliExpress. Identifying and taking down these sites requires constant watchfulness and diligence.