Antony McShane develops and implements global strategies for creating, protecting and enforcing the full range of traditional and digital intellectual property assets, including trademarks, copyrights, trade secrets, patents, domain names and social media portfolios. He enforces intellectual property rights in federal and state courts throughout the country and before the Trademark Trial and Appeal Board. He coordinates similar enforcement efforts all over the world.
He manages the daily intellectual property demands of a varied client base – Fortune 500 companies, hospitality businesses, sports franchises, social media and tech companies, entrepreneurs and many other growing enterprises. Praised in Chambers for always providing the “right level of detail and analysis,” Tony’s counsel benefits from his dual litigation and counseling acumen that assists him in identifying and developing the intellectual property assets that define a client’s business and build its brand. He skillfully considers how a decision will help a client’s business while assessing the risks of potential disputes.
The founder and former co-chair of the firm’s Intellectual Property practice group, Tony has worked to build the firm’s IP group into one of the largest and most diverse practices in the nation. He has also been an editor for the Trademark Reporter, published by the International Trademark Association, and a faculty member of the International Trademark Association’s Trial Advocacy Workshop, which was sponsored by the National Institute of Trial Advocacy.
He speaks frequently before industry and legal groups on intellectual property and social media strategies. He regularly conducts client seminars on identifying, developing and protecting intellectual property. He has been an adjunct professor at the Kellogg Graduate School of Management, where he taught a class on Intellectual Property Strategies for Managers of E-Commerce. His talent for teaching helps him assist young business leaders as a trusted strategic legal advisor who speaks their language and understands the contemporary challenges of developing global digital brands.