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Bruce Berman

Chief Executive Officer

Brody Berman Associates

Bruce Berman is the CEO of Brody Berman Associates, a management consulting and strategic communications firm he founded in 1988. He has supported 200+ IP-focused businesses, portfolios and executives, as well as law firms and their clients. Bruce is responsible for five books, including From Ideas to Assets (Wiley) and, since 2003, approximately 100 columns for IAM magazine. He also has written on IP for publications such as Nature Biotechnology and Forbes. His weekly observations about trends can be seen on IP CloseUp. In 2016, Bruce founded the the Center for Intellectual Property Understanding, an independent non-profit that raises awareness and provides outreach to improve IP literacy, promote sharing and deter theft.

Bruce is also the host of CIPU’s podcast Understanding IP Matters, which explores the intellectual property story of people who have succeeded in the world of invention, creative expression, and brand – some with the scars to prove it. ‘Understanding IP Matters’ looks at the journey from creator to entrepreneur.

Recent Articles by Bruce Berman

‘Software Ownership is Killing Innovation’—Controversial Author Calls for a Reboot

Creative destruction, once a hallmark of progressive capitalism, is no longer working. Powerful companies that control software and silo valuable data are impeding innovation and threatening society. That is the conclusion of a recently published book, The New Goliaths: How Corporations Use Software to Dominate Industries, Kill Innovation, and Undermine Regulation. The author, James Bessen, vilifies the impact of software ownership and the ability of patents and other rights to effectively promote innovation and encourage competition.

The Emperors’ New Codes: Understanding IP Community Ambivalence Toward Digital Assets

The rise in the value of crypto currencies in just three years to $3 trillion is vexing to businesses, investors and IP professionals who are struggling to understanding where they fit in. The ascendance of non-fungible tokens (NFTs) as an asset class also has caught practically everyone off-guard. Many intellectual property owners believe that these blockchain-based disruptions have created opportunity, while others see a darker and more impermeant scenario. People want to know if NFTs and distributed ledgers are good for IP rights and creators – a self-proclaimed boon to innovation and access – or are they a passing storm?

Billion Dollar Code Brings to Life the Nasty Patent Battle Over Google Earth

A new crime drama, The Billion Dollar Code, is a fascinating breakthrough mini-series that illustrates the legal challenges of inventions and inventors in a world where technology giants can refuse to acknowledge the source of ideas they do not control. The popular four-part Netflix mini-series achieves uncanny success not only in depicting an epic legal battle but doing it over four plus hours in German with subtitles and an abundance of algorithm detail and trial preparation. It is reminiscent of Chernobyl, HBO’s award-winning series that turned the complex series of events and failures, both technical and human, leading to a nuclear core meltdown into award-winning entertainment.

New IP Monetization Models Will Rely Less on Litigation in 2022

From the perspective of the Intangible Investor, 2022 will be a year of new opportunities and transitional growth. IP business models will evolve, and risk and return calculations will become more reliable. In the decade since the America Invents Act (AIA) was enacted, patent licensing challenges have increased for many technology companies and independent inventors. The neutering of software, e-commerce and algorithm patents are at least partly responsible but, amazingly, software-related patents represent almost two-thirds of U.S. grants for the first half of 2021.

Past Events with Bruce Berman