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is the Vice President of Marketing for MarkMonitor at Clarivate Analytics. With a career spanning more than 20 years, Chrissie is a highly experienced strategic marketer with a strong focus in the business intelligence, brand protection and domain sector. As senior director for Clarivate Analytics, Chrissie leads two of the company’s brands, MarkMonitor in EMEA and CompuMark globally.
The rate of digital transformation within the business world is unstoppable. Of course, transformation of this kind can deliver numerous benefits, but it is also leading to an increase in illicit counterfeit activity. Almost half (47%) of all brands are losing revenue due to counterfeiting while four out often organizations have experienced an increase in the occurrence of counterfeiting and brand infringement. This has, more often than not, originated from a variety of components related to digital transformation on a global scale, including but not being limited to: advances in social media (61%); chat/messaging (52%); artificial intelligence (51%); the dark web (48%), and augmented reality (47%).