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Emma Green Image

Emma Green

is an Associate at Bird & Bird’s Intellectual Property Department, based in London works on a range of contentious and non-contentious intellectual property matters, with a particular emphasis on trade mark, brand protection and portfolio management.

For more information, or to contact Emma, please visit her Firm Profile Page.

Recent Articles by Emma Green

Tips For Safeguarding Your Concept, While Making Your Mark on the Wellness Industry

Consumers driving the Wellness industry seek more than just a clothing company, a new workout, or a healthy alternative to the standard lunchtime sandwich – they value brand integrity and want to build relationships with brands that align with the lifestyle they aspire towards. This means Wellness companies should have a solid brand protection strategy in place from the outset. Ideally one that is capable of scaling with your international ambitions, and which can help prioritize spending, save resources and attract investors. Early-stage checks on trademarks, designs and domain names are essential to ensure your business can trade with confidence.