Gaurav Agnihotri is currently an Associate Director for Clarivate. Based out of Delhi, India, Gaurav began his career with CPA Global in July of 2015 as a Technical Cnsultant.
The latest television technology (4K) contains four times the number of pixels as 1080p (full HD). Without HEVC, broadcasters wanting to transmit programs in 4K quality face the challenge of needing high quality broadband reception to make 4K broadcasts a reality. A benefit of HEVC is that it makes broadcasting 4K more feasible – reducing both the cost and time it takes to deliver high quality programming. While the technology is anticipated to be used in almost all video processors and display devices in the future, adoption remains slow because of a complex licensing scenario.