Jim Morrison

is Vice President of Competitive Technical Intelligence at Chipworks. Jim leads Chipworks’ Design Teams, R&D Teams, and Product Management. Jim and his team work closely with customers around the globe, delivering technical analysis that helps them benchmark product roadmaps, reduce the time-to-market, and reduce research and development risk. The technical analysis provided by Jim’s team has been credited with helping major semiconductor and electronics companies save hundreds of millions of dollars in design while increasing revenues and market share through superior product design and faster launches.