is an Associate in the Intellectual Property practice of the firm, Jackson, Etti and Edu. She has several years of experience advising clients on their Intellectual Property assets and has worked closely with numerous blue-chip companies, managing their assets across Africa. Having worked with clients in various sectors on their Intellectual Property issues, Joy has developed a knack for handling big portfolios, portfolios with challenging cases and also with managing complex matters across the continent of Africa. Joy is well-known for her passion, creativity and her flair for solving problems in the industry.
To do business in Africa, it is important to understand how African countries conduct trade and commerce among themselves and with the rest of the world. Specifically, IP right holders navigating the continent would be better served by an informed economic roadmap into the continent. A proper understanding of the business terrain and IP regimes becomes important for global brands looking to pitch their tent in Africa. This article focuses on West Africa and will inform international investors and global brands about the market and the interplay between trade, commerce and IP. It also proffers solutions to key concerns that can derail the commercial interest in the region.