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Michael K. Friedland


Knobbe Martens

Michael Friedland is a partner at Knobbe Martens and is the co-chair of the firm’s litigation department. His practice focuses on patent, trademark, copyright, and trade secret litigation. He is the former co-chair of the firm’s trademark litigation practice group and is resident in the firm’s Irvine, California office.

Mike has three decades of intellectual property enforcement experience and is the co-chair of the Firm’s Litigation practice group. Since 2000, he has represented clients in more than 200 intellectual property cases in courts in California and 21 other states. He previously served as the co-chair of the Firm’s Trademark and Brand Protection Litigation practice group and its Consumer Products Litigation practice group.

His practice focuses on patent, trademark, trade secret, and copyright cases, and his cases have spanned a wide range of industries and technologies, including consumer products, semiconductors, tactical products, medical devices, computer software, apparel, restaurants, and financial services. He has represented brand-name companies including Oakley, Luxottica, ITT, Makita, Pacific Life Insurance Company, Carl’s Jr., Microsemi, NASCAR, Daytona International Speedway, Game Show Network, Razor, Volcom, Specialized Bicycle, Mexicana Airlines, and SRS Labs, among others.

Recent Articles by Michael K. Friedland

Questions to Ask to Avoid Exclusion of Trademark Surveys

Like all expert opinion testimony, an expert’s survey-based opinions in trademark cases are only admissible if they meet the standards set forth in Fed. R. Evid. 702 and Fed. R. Evid. 403. Rule 702 codifies the Daubert requirement for admissibility of scientific evidence. Rule 403 allows a court to exclude evidence if its probative value is substantially outweighed by a danger of, among other things, “unfair prejudice, confusing the issues, [or] misleading the jury.”