Nicole Page

How many types of fruit does one mega-company need to protect its trademarks? Apparently, Apple Inc. believes an image of a pear used in connection with a meal preparation app is too close for comfort and that it is entitled to prevent its use. Bananas, you say? Possibly, but it’s also not uncommon for companies that have invested millions in establishing, promoting and protecting a trademark to take no prisoners in the battle for brand supremacy.