is a co-founder and principal of Motiv, a Boston-based consultancy that designs products, develops brands and delivers creative solutions for companies of all sizes across a broad range of industries. Paul is recognized within the retail consumer industry as one of the leading authorities in brand-focused product development, having been associated with many iconic brands, including Keurig, Culligan, and Vitamix.
Although it may seem like the name “startup” says it all, the reality for many inventors, engineers and companies is that it’s difficult to know where to start when what you have is just an idea for a product, a recently discovered process or an innovation. You may have the “million dollar idea,” but where do you start to move it from concept to market? While startups may be selling wildly different products, or developing different processes or innovations, one thing most have in common is a similar starting point, and a limited budget. Product design, branding and identity are always necessary, and protecting your brand, innovations and products from competition is essential. But how do you allocate your limited resources while developing the best possible brand and product, and ensuring that your intellectual property is adequately protected?