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Rebecca Anderson-Smith

is a member of Mewburn Ellis dealing with a wide range of work in the UK and before the EUIPO, including prosecution of applications, opposition, revocation and invalidity proceedings. She is also authorized to act before the Irish Patents Office in relation to trademark matters. Rebecca regularly advises on trade mark clearance searches and devises international filing strategies. She has experience working in various industry sectors, including consumer products, retail, pharmaceuticals, professional services, Medtech, electronics & electronic engineering, food & beverage and computer software.

For more information or to contact Rebecca, please visit her Firm Profile Page.

Recent Articles by Rebecca Anderson-Smith

UKIPO Invalidates Babybel Cheese Shape Mark

Fromageries Bel, owners of cheese brands including Boursin, Leerdammer and The Laughing Cow, have been dealt a blow by the UK Intellectual Property Office (UKIPO), with their UK trademark registration for the shape of the company’s popular Babybel cheese having been declared invalid. It has been possible to register non-traditional trademarks, including colors and 3D shapes, for many years. However, the requirements for registration of these types of marks have changed substantially since they were first introduced, with significant attention currently being paid to the precise way in which the marks are defined. As a result, an increasing number of non-traditional trademarks previously considered valid and accepted for registration are being declared invalid when challenged by competitors.