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is an Attorney with Dentons, where she helps clients focused on domestic or international brand expansion, to develop, grow and protect all types of brands and other intellectual property. Tara regularly interacts with and directs local counsel in more than 100 jurisdictions helping to protect and extend her client’s rights across the globe. Tara’s practice also encompasses the acquisition, maintenance, licensing, enforcement and transfer of intellectual property. Her emphasis comprises all aspects of copyright and trademark matters, including strategic counseling; selection, adoption and use of trademarks; domestic and international trademark prosecution; portfolio management and enforcement, including opposition and cancellation proceedings in the United States Patent and Trademark Office (USPTO); and ICANN domain name disputes.
For more information or to contact Tara, please visit her Firm Profile Page.
Trademark protection has never been more important than in today’s increasingly global economy. A company’s name, trademark or service mark, trade dress and website domain name are often its most important and valuable assets, and this applies as well to companies with lesser-known brands since social media has provided them with a platform to reach a worldwide audience. But even companies with well-known brands use social media as a tool to manage their brands’ image and engage with customers directly. In a borderless world economy, brands simply must utilize social media to remain competitive.