Posts Tagged: advertising
Internet Giants Fight Badware in Ads Integrity Alliance
Over recent years, online advertising has been a driving force in the growth of the Internet. As business owners, you never stop hearing about the benefits of …
Hey Apple, What Happened to Mac vs. PC?
Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
Attorney Marketing and Brand Building 101
Brand building seems like a rather easy task for companies that offer tangible products, but as attorneys, all you have to sell is your time, so things …
The Power of Branding Through Catchy Advertising, GEICO Commercials
Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build …
Reduced Sponsorship and Advertising Rates for December 2010
As we have seen a drastic increase in our readership over the last few years, IPWatchdog.com has become a full-time endeavor, and as such we are …
The Power of Branding Through Catchy Advertising
Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked …
Google Seeks Patent on YouTube Video Advertisements
Last week a US Patent Application No. 20100010893 published detailing an invention relating to digital advertising, and more particularly to creating video overlay advertisements suitable for use with …
Mac vs. PC: A Simplistic Yet Effective Marketing Strategy
Apple is capitalizing on what would appear to some as Microsoft “crying wolf” syndrome and putting into question whether the new operating system can be trusted because …
Jobs and Apple Seek Patent on Operating System Advertising
Earlier today a pending non-provisional utility patent application assigned to Apple Computer published. This application, US Patent Application 20090265214, is titled Advertisement in Operating System, and covers exactly …
Inventors Are Rock Stars, Especially At Intel
Recently I saw one of Intel’s new TV commercials, oddly enough as I was standing in line at Dunkin Donuts waiting for a coffee. It was …
Comparative Advertising: Mac vs. PC
Personally, I think the PC VS Mac commercials are right on. The thought that Microsoft would put out a product that requires their users to potentially need …
ATM Advertising Patented by Diebold
You can file this under the “just what we needed” category. Yes, more advertising will be thrust upon us as it seems thanks to Diebold, Incorporated, who …
Obscure Patent: Boxer Advertising System
Advertising System US Patent No. 6,742,293 [ PDF ] [ HTML ] Issued July 1, 2004 This particular invention is classified by the United States Patent Office as fitting in US Classification 40, …
Subway… More Meat? Right!
Who would not want to buy a sub or sandwich that looks like the subs that are shown on the Subway website, or those that are shown …
