How to Get More Business When Patent Litigation Filings are Down
Lawyers often wonder how to enhance their marketability and in the process, generate more revenue or improve their image. After all, success at a firm is about “revenue generation.” Success in a corporation or in the government also depends on your credibility and your ability to be a “go-to” person within the company or government agency. To be a successful lawyer, you need to have a brand. I explain below 6 easy ways to make your mark… Law firms are fighting for a smaller pool of work and as a result, are required to compete for that work at more competitive rates. If you want to get the work and charge higher rates, there must be a reason for the client to hire you. In other words, it’s your brand that counts.