IPWatchdog.com is in the process of transitioning to a newer version of our website. Please be patient with us while we work out all the kinks.

Posts Tagged: "Allstate Insurance"

The Top Five Most Memorable Insurance Company Brand Personalities

As a branding and marketing professional, I really enjoy seeing how advertising has evolved over the years. Gone are the days of boring, ho-hum advertising campaigns. With modern technology such as DVRs, consumers no longer have to sit through commercials, if they don’t want to. Through the widespread reach of the Internet and social media platforms such as YouTube and Facebook, not to mention the ever popular, highly anticipated and super expensive Super Bowl commercials, advertising campaigns have had to become more creative and fun to catch the attention of their target consumers. Now more than ever, I find that, not only are people not fast forwarding through commercials, but they are looking forward to when their favorites air, so they can share them with others. At least that’s how it is in the Quinn household! Quite some time ago, I wrote about The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters, and Personalities. So, this time I thought I’d focus on a different type of Brand Mascot, aka real people, and highlight the top five advertising personalities within the insurance service industry. Not only are these brand personalities played by real people, but they have story lines that are so funny and memorable that you often hear people talking about them with their friends. Again, I know we do in my family. So, without further ado, here are my choices for some of the most creative, memorable and often downright comedic insurance company brand personalities, both old and new.

State Farm, Allstate and Hyatt among companies targeted by patent owner alleging infringement of online piracy prevention tech

Venadium LLC filed a series of five patent infringement suits against well-known entities in the insurance, hotel accommodation and industrial supply space. The suits, which have been filed in the U.S. District Court for the Northern District of Illinois (N.D. Ill.), feature the assertion of a single patent techniques to combat online software privacy by protecting executable computer programs from unauthorized use.