Your business name, logo, and overall brand is how people will identify with your goods and services, so you want to have one, clear identity. That identity and brand should be shared and viewed consistently around the world to the greatest extent possible. Just like domestic U.S. trademarks are not only for large multinational corporations, international trademarks and brand protection…
What’s in a name? Far more than most businesses realize! Your business name, logo, and overall brand is how people will identify with your goods and services, so you want to have one, clear identity. That identity and brand should be shared and viewed consistently around the world to the greatest extent possible. Just like domestic U.S. trademarks are not…