Posts Tagged: "aplf"

One of the biggest myths surrounding Expertise is that in order to be considered an expert, you need to know more than everyone else about the topic at hand. In reality, you just need to know more than or at least be able to educate those within your target audience to be considered an “Expert” on the subject. The question becomes, with the vast number of businesses and attorneys turning to Social Media today, how does one stand out in the crowd? Perhaps the single most prominent way to stand out and Demonstrate Expertise and Build Credibility using Social Media, is through regular visibility while sharing your knowledge with others.

The Association of Patent Law Firms (APLF) will present its 2010 Annual Meeting in Chicago from September 29 to October 1 at the Hyatt Regency. The event will bring together lawyers and professionals whose practices are dedicated to patent, trademark and copyright law. Renee C. Quinn, of IPWatchdog, Inc., will be one of the speakers on the program this year, discussing Social Networking for the IP Lawyer on Friday, October 1, 2010. In addition to discussing the Social Networking phenomenon, the APLF Annual Meeting program will addresses contemporary IP law firm management issues in addition to current substantive IP topics. IP experts from Whirlpool, INVISTA and Clorox will share their IP experiences and issues and how they relate to recent IP developments.