Posts Tagged: "association of patent law firms"

Last week I attended the Association of Patent Law Firm’s (APLF) Annual Meeting at the Hyatt Regency hotel in Chicago, IL. The APLF is currently in it’s 13th year of existence and was formed as a result of IP litigation increasingly going to big firms rather than smaller boutique firms. The organization decided to add discussions on Social Media to this year’s annual meeting agenda. Those that follow me on IPWatchdog know that I write on business related topics including Brand Building, How to Build Credibility and Share Your Expertise, Increasing Website Traffic and the Importance of Social Networking for Small Business. Because of my expertise on Social Media, I was invited to speak on the topic as it pertains to the IP Attorney. I opted to speak on using social media to demonstrate expertise and build credibility. Because so many interesting topics were covered, following is a recap of day one of the event. Subsequently, the second half of the event, including my presentation will constitute part 2 of this series.