Posts Tagged: Brand Building
Controlling Your Brand in the Age of Social Media
Trademark protection has never been more important than in today’s increasingly global economy. A company's name, trademark or service mark, trade dress and website domain name …
Cost-Effective IP Strategies for Biotech Startups
A well-devised intellectual property (IP) portfolio can go a long way to ensure a startup biotech company’s business success in the marketplace. Patents allow a patent …
Selecting a Business Name in a Social Media Crazy World
Your business name is how people will identify with your goods and services, so you want to have one identity that is all your own. Simple enough …
State vs. Federal Trademarks, Which is Right for Your Business?
Not all trademarks are created equal. While every state allows you to obtain a trademark registration, a federal trademark registration provides the greatest rights. This is because …
Selecting the Right Trademark for Your Business
From a legal standpoint, a trademark that has no relation to the product or services offered will be the strongest type of mark. For example, trademarks such …
The Trademark Management Process: Getting it Right in Challenging Times
The trademark landscape is evolving rapidly, with both brand owners and trademark professionals trying to keep up. The changes are mostly driven by the steep rise in …
Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand
Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using …
How to Get More Business When Patent Litigation Filings are Down
Lawyers often wonder how to enhance their marketability and in the process, generate more revenue or improve their image. After all, success at a firm is about “…
The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities
Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names …
American high tech companies take charge as the world’s most valuable brands
The top two spots on the list of the 100 most valuable brands are occupied this year, as last year, by Apple Inc. (NASDAQ:AAPL) and Google Inc. (…
Terminology Management: Ensuring a Consistent Brand When Protecting IP Overseas
A North American fondue restaurant franchise found out just how essential terminology management can be when it expanded into Mexico in 2010. A translation service provider previously translated …
All-time Best Corporate Character Mascots
Recently Inc.com published an article titled The Art and Science of Corporate Icons, which discusses Skeeter the squirrel, who is apparently the only squirrel in the …
Combating Counterfeiting and Unauthorized Product Sales
Criminals on all levels — from opportunistic, small-time thieves to major drug cartels — are finding that the penalties for intellectual property crimes pale in comparison to the penalties …
5 Simple Ways to Leverage Your Online Business Relationships
Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and …
How Your Telephone System Impacts Your Brand
If you are a small business owner, you are located in a small personal office or you work from home, you probably use either a cell phone …
