Posts Tagged: brand identity


Controlling Your Brand in the Age of Social Media

Trademark protection has never been more important than in today’s increasingly global economy. A company's name, trademark or service mark, trade dress and website domain name …

Trademark Enforcement: A More nuanced game than whack-a-mole

A successful advertising campaign promotes goodwill and brand identity, spurring sales, revenue, and profit.  But success begets imitation.  All too often, imitators attempt to hijack a brand …
By James Ray
12 months ago 0

Managing international trademark portfolios in the Age of Globalization

Managing international trademark portfolios in the age of globalization can be a fickle endeavor.  Ecommerce has blown the top off traditional thinking as it relates not only …

A Costly Haircut

Lebron James and Nick Saban are well-known for dominance in their respective sports of basketball and college football. Recently they found themselves opposing each other in an …
By Andrew Warren
1 year ago 0

Selecting a Business Name in a Social Media Crazy World

Your business name is how people will identify with your goods and services, so you want to have one identity that is all your own. Simple enough …
By Gene Quinn
2 years ago 0

Mattel fais in Japanese trademark opposition to block ‘Salon BARBIES’

In a recent trademark opposition, the Opposition Board of the Japan Patent Office (JPO) dismissed an opposition by Mattel, Inc. – maker of the world-famous Barbie doll – who …
By Masaki Mikami
2 years ago 0

Selecting the Right Trademark for Your Business

From a legal standpoint, a trademark that has no relation to the product or services offered will be the strongest type of mark. For example, trademarks such …
By Gene Quinn
2 years ago 2

Trademark a Band Name: What’s in a Rock Band’s Name?

While it is possible to copyright the design of a band logo, the band name itself is not copyrightable (see here and here). Band names are protectable …
By Amanda G. Ciccatelli
2 years ago 0

The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities

Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names …
By Renee C. Quinn
2 years ago 2

Tiffany & Co. Successfully Asserts Trademark Infringement Claims Against Costco

On October 5, 2016, a jury in Tiffany and Co. v. Costco Wholesale Corp. – litigated before Judge Swain of the Southern District Court of New York – awarded Tiffany & Co. (…
By Matt Scyoc
3 years ago 0

Governments banning use of brands is a troublesome trend

We understand governments have a responsibility to protect the health of their citizens and therefore, should regulate harmful products. However, there is no compelling evidence that restricting …

American high tech companies take charge as the world’s most valuable brands

The top two spots on the list of the 100 most valuable brands are occupied this year, as last year, by Apple Inc. (NASDAQ:AAPL) and Google Inc. (…
By Steve Brachmann
4 years ago 2

Overcoming obstacles when enforcing your descriptive brand in the UK and rest of Europe

We've all been there. The Marketing team comes up with a shortlist of branding ideas for the latest product or service – and at the top of the …
By Nick Aries
4 years ago 0

Terminology Management: Ensuring a Consistent Brand When Protecting IP Overseas

A North American fondue restaurant franchise found out just how essential terminology management can be when it expanded into Mexico in 2010. A translation service provider previously translated …
By Kevin Nelson
4 years ago 0

Fashion Law and Business: Brands & Retailers

Fashion law has become as diverse, complex and global as the fashion industry itself. Fashion law can be analogized to entertainment, art or sports law, in that …