Posts Tagged: brand identity
All-time Best Corporate Character Mascots
Recently Inc.com published an article titled The Art and Science of Corporate Icons, which discusses Skeeter the squirrel, who is apparently the only squirrel in the …
“Fake” Products Pose Real Dangers
Counterfeiting is now one of the fastest growing and profitable industries in the world. With an average of 5 - 7% of the world trade market, it is a $600 …
Combating Counterfeiting and Unauthorized Product Sales
Criminals on all levels — from opportunistic, small-time thieves to major drug cartels — are finding that the penalties for intellectual property crimes pale in comparison to the penalties …
5 Simple Ways to Leverage Your Online Business Relationships
Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and …
More Cybersquatting on the Horizon with Launch of New gTLDs
On January 12, 2012, the Internet Corporation for Assigned Names and Numbers, more commonly known simply as ICANN, began accepting applications for new gTLDs. Until March 29, 2011, entrepreneurs, businesses, governments …
How Your Telephone System Impacts Your Brand
If you are a small business owner, you are located in a small personal office or you work from home, you probably use either a cell phone …
14 Ways to Exploit the Power of Social Media for Business
Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need …
Hey Apple, What Happened to Mac vs. PC?
Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
Making Small Business Look Bigger
There are many ways to enhance your small business, making it look bigger, at relatively inexpensive costs. Everyone has to start somewhere, but think about things from …
Selecting a Business Name in a Social Media Crazy World
What's in a name? Well likely far more than most businesses realize. Your business name is how people will identify with your goods and services, so you …
The Power of Branding Through Catchy Advertising, GEICO Commercials
Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build …
The Business of Social Media: Protecting Trade Secrets & Trademarks in a Socially Networked World
The demographics on users of social media can be surprising - a large percentage are over 35, and have six-figure incomes. These users have a lot of buying …
The Power of Branding Through Catchy Advertising
Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked …
Brand Identity: Protecting Against Negative Good Will
from the business perspective when you are building a trademark or trademark portfolio it is really the good will that will define the value of the trademark. …
Pacman Celebrates its 30th Anniversary – Google Style
If you have gone to Google today, you have probably noticed that Google’s newest Doodle is a Pacman board. Doodles are known as the decorative changes …
