Posts Tagged: Brand Value
IP Lessons Learned from WeWork: A Unicorn in Pursuit of Technology
In an article we published on this blog in November 2015, we documented the findings of a study of Unicorns (startups with valuations of over $1 billion) and their …
How is intellectual property valued when selling a business?
Intellectual property (IP) often represents one of the largest asset classes that a company holds, and unlocking its value is a key element in any business sale. …
How ‘The Donald’ Does Intellectual Property
Donald J. Trump, the 45th President of the United States (POTUS), managed to get elected based at least in part on his real or perceived success as …
The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage
The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting …
