Posts Tagged: Brand


Advising a Department Store on Its Brand Strategy? Get Creative or Go the Way of Barneys

Whenever I wanted my grandmother to reveal a deep secret—such as what I was getting for my birthday—she would reply by asking, “Does Gimbels tell …
By Alan Behr
6 months ago 0

Controlling Your Brand in the Age of Social Media

Trademark protection has never been more important than in today’s increasingly global economy. A company's name, trademark or service mark, trade dress and website domain name …

Counterfeiters to target Millennial shoppers on Black Friday: How can brands fight back?

Black Friday is one of the most important retail events of the year for brands and consumers alike. This sales event is particularly tempting for price-centric Millennials …
By Laura Urquizu
2 years ago 0

Trademarks: What Entrepreneurs Need to Know about Securing and Protecting Trademarks

Trademarks protect distinctive marks, such as brand names, logos, and designs.  This protection allows a trademark holder to exclude others from using the mark without permission of …

Brand counterfeiting is starting to reach epidemic levels

The rate of digital transformation within the business world is unstoppable. Of course, transformation of this kind can deliver numerous benefits, but it is also leading to …
By Chrissie Jamieson
2 years ago 0