Posts Tagged: branding


The Rush for Redskins Gear Underscores an Exponential Rise in Counterfeits

The Washington Football Team's (formerly the Washington Redskins’) move to change its name and logo has sparked a flurry of fans looking to “cash in” as national …
By Daniel Shapiro
4 days ago 2

Apparel Trademarks: How the Mere Ornamentation Technicality May Be Undermining Your Brand

The value of your company’s intellectual property cannot be understated, particularly in the current economic climate. But this should not be news to you, especially if …
By Taylor Foss
23 days ago 1

Fumble: How Brands Lose their Fans

Branding goes beyond thinking about a catchy name and color scheme to compose the trademark that will represent the company’s products or services. Today, more than …

Washington’s NFL Team is in a Race Against Time to Find Its New Trademark

After decades of legal battles in which they ultimately succeeded in maintaining the legal right to federal trademark registration of the “REDSKINS” moniker—through the separate efforts …
By Marsha Gentner
2 months ago 11

The Top Five Most Memorable Insurance Company Brand Personalities

As a branding and marketing professional, I really enjoy seeing how advertising has evolved over the years. Gone are the days of boring, ho-hum advertising campaigns. With …
By Renee C. Quinn
10 months ago 7

Facebook Sued by FinTech Company Over Calibra Logo

Facebook is being sued by online banking company, Finco Services, Inc., which operates as Current, for trademark infringement, unfair competition, and false designation of origin relating to …
By IPWatchdog
11 months ago 0

Brand counterfeiting is starting to reach epidemic levels

The rate of digital transformation within the business world is unstoppable. Of course, transformation of this kind can deliver numerous benefits, but it is also leading to …
By Chrissie Jamieson
2 years ago 0

Tips For Safeguarding Your Concept, While Making Your Mark on the Wellness Industry

Consumers driving the Wellness industry seek more than just a clothing company, a new workout, or a healthy alternative to the standard lunchtime sandwich – they value brand …
By Emma Green
2 years ago 0

State vs. Federal Trademarks, Which is Right for Your Business?

Not all trademarks are created equal. While every state allows you to obtain a trademark registration, a federal trademark registration provides the greatest rights. This is because …
By Gene Quinn
3 years ago 1

Selecting the Right Trademark for Your Business

From a legal standpoint, a trademark that has no relation to the product or services offered will be the strongest type of mark. For example, trademarks such …
By Gene Quinn
3 years ago 2

The Intersection of Fashion, Virtual Reality and the Law

Virtual reality and augmented reality are catching on, and the fashion industry has taken notice. Many of today’s fashion brands are seeing their work being used …
By Amanda G. Ciccatelli
3 years ago 0

Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using …
By Philip Nulud
3 years ago 0

The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities

Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names …
By Renee C. Quinn
3 years ago 2

Challenges for Trademarks in a Digital World: A Review of INTA 2017

Social media platforms such as Twitter, Facebook and Instagram have provided the opportunity for brands to interact with mass audiences quickly and effectively, but this interaction is …
By Simon Webster
3 years ago 1

Are e-Commerce Sites Protecting Innovators & IP Owners?

Mark Lopreiato, the inventor of the Forearm Forklift, recorded sales of $4 million in 2008 but since then has seen a 30% drop, which he attributes to cheap replicas available …
By Joan Porta
3 years ago 0