Posts Tagged: branding


The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting …
By Jayne Durden
4 years ago 0

Governments banning use of brands is a troublesome trend

We understand governments have a responsibility to protect the health of their citizens and therefore, should regulate harmful products. However, there is no compelling evidence that restricting …

American high tech companies take charge as the world’s most valuable brands

The top two spots on the list of the 100 most valuable brands are occupied this year, as last year, by Apple Inc. (NASDAQ:AAPL) and Google Inc. (…
By Steve Brachmann
5 years ago 2

Overcoming obstacles when enforcing your descriptive brand in the UK and rest of Europe

We've all been there. The Marketing team comes up with a shortlist of branding ideas for the latest product or service – and at the top of the …
By Nick Aries
5 years ago 0

Terminology Management: Ensuring a Consistent Brand When Protecting IP Overseas

A North American fondue restaurant franchise found out just how essential terminology management can be when it expanded into Mexico in 2010. A translation service provider previously translated …
By Kevin Nelson
5 years ago 0

Fashion Law and Business: Brands & Retailers

Fashion law has become as diverse, complex and global as the fashion industry itself. Fashion law can be analogized to entertainment, art or sports law, in that …

All-time Best Corporate Character Mascots

Recently Inc.com published an article titled The Art and Science of Corporate Icons, which discusses Skeeter the squirrel, who is apparently the only squirrel in the …
By Renee C. Quinn
8 years ago 10

“Fake” Products Pose Real Dangers

Counterfeiting is now one of the fastest growing and profitable industries in the world. With an average of 5 - 7% of the world trade market, it is a $600 …
By Gene Quinn
8 years ago 1

Combating Counterfeiting and Unauthorized Product Sales

Criminals on all levels — from opportunistic, small-time thieves to major drug cartels — are finding that the penalties for intellectual property crimes pale in comparison to the penalties …
By Gene Quinn
8 years ago 0

5 Simple Ways to Leverage Your Online Business Relationships

Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and …
By Renee C. Quinn
8 years ago 0

More Cybersquatting on the Horizon with Launch of New gTLDs

On January 12, 2012, the Internet Corporation for Assigned Names and Numbers, more commonly known simply as ICANN, began accepting applications for new gTLDs. Until March 29, 2011, entrepreneurs, businesses, governments …
By Gene Quinn
9 years ago 2

How Your Telephone System Impacts Your Brand

If you are a small business owner, you are located in a small personal office or you work from home, you probably use either a cell phone …
By Renee C. Quinn
9 years ago 2

14 Ways to Exploit the Power of Social Media for Business

Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need …
By Renee C. Quinn
9 years ago 5

Top 5 Twitter Myths Busted: Twitter Demystified

Once you understand what to tweet, how to tweet and how much to tweet, you are quickly able to make excellent connections, increase your website statistics and …
By Renee C. Quinn
9 years ago 6

Starbucks and Other Popular Restaurants Go Social

It seems that no matter where you go these days, the likelihood is high that you will see a "Free Wi-Fi" sticker on the front door of …
By Renee C. Quinn
9 years ago 0